Archive for February, 2010
I recently spoke to about 450 people at Mark Joyner’s Survival
Tactics Marketing Seminar. I spoke on the last day after many
fine speakers had gone before me.
My tip here is to listen to all the speakers before you whenever
you can. That way you can either refer back to what they said or
avoid duplicating things they said which would reflect poorly on
In this case I was also able to pick out things from the other
speakers and play off them.
EXAMPLE: Superstar speaker Ted Nicholas said that advances in
health care and longevity would soon allow people to live to be
120 years old. He said he was going to throw a $10,000.00 seminar
on his 120th birthday.
I came on and said that not only was I going to throw a
$10,000.00 seminar on my 120th birthday, but that I was going to
give the audience members a big discount if they gave me a
deposit today. — Everyone cracked up.
So go early when you can and pay attention to the other speakers.
Check out Tom’s new website: FatsoTennis.com
This site has one purpose. To teach tennis tactics so you can make your opponent run like crazy and suck air so bad that you win easy points and the match.
You don’t have to be a fatso like me to use this site. The techniques taught here will work for anyone of any age.
But if you are overweight and out of shape, mastering what you learn here will help you to crush the people that are holding their own with you now and allow you to beat people who you normally can’t beat.
The DVD is coming soon and you do NOT want to miss it! Visit the site to see the trailer.
Starting an ebay business..online auctions facebook strategies
can create wealth online making money from home..Make $7000 a month
from your home based business. Advertise your online ebay auctions
on twitter to your increased twitter followers.Retire early with
creating welath from your ebay store, find the right items to sell
on ebay and online auctions.
In an effort to keep at least one of my feet imbedded deeply in my own mouth I told a lady in one of my seminars that she just needed to “Put Out” if she wanted to get more business.
NOW WAIT A MINUTE . . . Before you start sending me hate mail like that goof ball a couple weeks ago, let me explain. I was trying to tell her that instead of guarding everything she had ever created that she should give it away and more business would come to her.
Here’s how it works: You may remember that a little over a month ago I “put out” a FREE 7 Day mini course on Electronic Marketing. (If you missed it, you can still take it by sending a blank email to firstname.lastname@example.org ) About 1200 people signed up for it in the first couple days. At the end of the first week I took in about $7000.00 in sales from my FREE minicourse.
You might ask, “Tom, was it a scam? Was it just a giant sales letter?” No it was not a scam, and the answer to the second question is yes AND no. It was a perfectly legitimate and credible marketing technique. . . . It’s not new either. It’s called “Give before you get.”
I gave good information that people need to know so that they can both thrive in E Marketing and also so they don’t get taken by people selling them poor services. There is nothing wrong with educating people about the benefits of your service. There was no hard sales pitch at all. Once the people who took the course realized that there was quite a bit they needed to know, they made the decision to purchase the information.
“Wow! Your phone message is just too happy!” “You’ve got way too much energy.” “How do you stay so upbeat?” These are just some of the comments I get about my voice mail message and my technique for answering the phone. Many times I answer personally and the person on the other end of the line starts to leave a message. They think I’m the voice mail. Hahaha I tell them I answer that way so if I don*t like them I can say “beep” and hang up.
You can’t catch me answering the phone poorly. If I feel bad, I still answer the phone in an upbeat manner which sometimes knocks me out of my bad mood. If I feel so bad that I just can’t rise to the occasion, then I DON’T ANSWER THE PHONE. It’s all part of walking your talk, or I guess in this case you would call it “talking your talk.” If I profess to be able to create excitement in the client’s organization and I can*t even do it in my own, I’ve lost a considerable amount of credibility. My interns aren’t even allowed to answer the phone until they can absolutely prove that they won’t hurt my reputation of being upbeat and exciting.
Listen to your own voice mail message. Is it as enthusiastic as it could be? Does it convey the personality you are selling to the client? How about the way you answer the phone? Would you be proud if I called you and critiqued your technique?
You can sell a ton of products and services just because of the way you act on the telephone. Be a little phony if you’re not feeling great, but push yourself toward enthusiasm. Potential clients don’t want to hire a dud.
Get more great tips for marketing your speaker business!