Archive for January, 2011

Does this sound like you?

You can’t understand why the business reporter at your local newspaper has quoted your competitor in five separate stories but hasn’t called you once.

Your company sends out more than two dozen news releases every year about new employees and promotions, but they result in little more than a few lines of type.

The 12-page speech your boss wrote when he spoke at the local Rotary Club luncheon would have made an excellent column for the local business magazine. But after you mailed it to the editor, you never heard a word.

If your attempts at media coverage have fallen flat, quit grumbling and start taking a proactive approach to free publicity by identifying interesting, compelling story ideas the media need. Yes, NEED. Newspapers, magazines and trade publications have hundreds of thousands of column inches to fill. TV and radio stations have hundreds of hours of news and community interest programs they must broadcast. The number of media outlets is greater than ever, and competition is fierce for advertising dollars, viewers and subscribers. The secret to savvy media relations is knowing exactly what they want, then giving it to them.

Find out how free publicity can change the way you do business!

This guy has worked with best-selling authors including, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

“How Authors use Publicity to Make Massive Book Sales”

with Tom Antion and Rick Frishman

If you know how to play the media game you can get your name and book in front of literally millions of people.

Thursday, January 27th, 9:00 PM Eastern
Can’t make it? Register anyway and I’ll send you the recording.

A select group of authors, consultants, speakers, information marketers, and other entrepreneurs have been generating
hundreds of thousands dollars, of publicity for themselves while everyone else have been fighting it out to sell their book one at
a time through every expensive and time consuming method they can think of.

I’ll be interviewing Rick Frishman, founder of Planned Television Arts, Rick has been one of the leading book publicists in America
for over 30 years. He’s worked with many of the top book editors, literary agents and publishers in America, including Simon and
Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books,

Here’s what you’ll discover on this call with Rick:

=> Why publicity is 100 times better than advertising.

=> How to create a line of back-end products to maximize your income as a publisher on a limited budget.

=> How to become an author in 5 easy steps and in less than 90 days.

=> Real life stories about the “legends” in the business and what you can learn from them.

=> Understanding the differences between retainers and “pay for placement” PR and why it’s important to you.

=> What does a publicity department do for you at a publishing firm and what that means for you.

=> Designing a press release that will generate results and get the media to pick up the phone and call you.

=> How to get published in the traditional manner and not get taken advantage of.

=> How agents work, what they do and why you need to get them on your side.

=> Understanding the pluses and minuses of radio, TV and other media sources.

=> How to create a press kit that will get you noticed and get you coverage.

=> How to maximize your effectiveness when you’re in front of the media to increase your chances for success.

and like any teleclass of mine, you’ll get much, much more

Register for this complimentary teleclass right away.
Telephone bridge line space is limited.

I’ll talk to you Thursday at 9:00 PM Eastern.

Tom Antion

http://www.GreatInternetMarketing.com/teleseminarsRickFrishman.htm

or

http://bit.ly/gZN7zM

You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? I have good news for you. Now with print-on-demand, you can have a few or many books printed at a nominal price. This means you can order just enough to sell from your website, at your book signing, at back-of-the-room sales during your seminars, or for giving away to promote your business.

Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000. At Antion & Associates, we’re using createspace.com for print-on-demand. It’s a free online self-publishing tool that helps you prepare your book for printing.

While compiling and formatting your book takes time, the actual process of uploading your book to createspace is very simple and consists of three basic steps:

* Enter information about your book into the createspace software.

* Upload a.pdf file of the content.

* Upload a.pdf file of the cover.

After you upload the .pdf files, you can order a proof copy for a few dollars and createspace will print it and mail it to you. As soon as you approve the proof copy, createspace will make it available for purchase and even distribute it through Amazon.com and other outlets. When you or a customer orders, createspace will print as few or as many copies as you want. The price of the book covers the production costs and your royalty.

It’s a win-win because you have no setup fees and no inventory to store. In addition, Amazon offers a lot of tips to help you self-publish your book through createspace.com.

Get a free ebook “Top Ten Ways To Make Money Speaking”

Tom Antion Testimonial from Amy Reineri

 

http://www.antion.com/ultimateguide
Amy Reineri explains how Tom Antion’s ebook
The Ultimate Guide To Professional Speaking” helped her

 

Paul Glen tells how Tom Antion’s Ultimate Guide helped him become a better public speaker.

Tom Antion Speaking In CA!

 
 
You’re invited, January 19th, to a unique “concept” workshop and it’s only a hop skip and a jump from you. You arrive NOT as the person you are today but as the person you want to be in five years!

Check out all the details below:

http://eventcomplete.com/upcoming-events/come-as-you-are.html
Register using this special code:

antioncaya79

You get this 150 dollar conference for just 79 bucks!

http://antion.com/ultimateguide
Michelle explains how Tom Antion’s Ultimate Guide has helped her speaking career.

http://www.antion.com/ultimateguide
Speaker Corinne Gregory talks about how Tom Antion’s Utimate Guide gave her great money making tips.

http://www.antion.com/ultimateguide
Terry Canfield explains how Tom Antion’s Ultimate Guide has helped him.

Tom Antion Testimonial from Sharon Sayler

Get Tom’s new ebook: “The Ultimate Guide To Professional Speaking”

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