Archive for May, 2013

Why Content Marketing Works!

copywriting-man

Content marketing is the theme for 2013. There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.

– Consumers can see reviews, complaints, and suggestions all with a simple search or glance at their timeline.

– Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling your whole network.

-There are also many other businesses that target the same audience as you. That’s not a deal breaker, because if there is a demand for something that means people are buying and interested. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like you and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what approach will win the consumers business.

Content marketing has become a popular marketing technique because there is a lot of competition and the consumer has the ability to easily access data that can quickly influence their buying decision. As a business owner you have to set yourself apart from the crowd. Content marketing shows the consumer that you are in business to help them, you understand their needs and wants, you value any time they spend with your products or services, and you appreciate their loyalty to your brand. You are in the process of forming true relationships and not just trying to get a sale so, naturally you should say,“Thank you!” Show the consumer you appreciate them, even if they haven’t bought anything yet, they will soon.

I personally think many successful businesses have used some steps of the Content marketing approach for many years before it actually became the thing “thing to do.”

It seems like every Internet Marketer is rushing to take advantage of Content Marketing but don’t get discouraged if you don’t completely understand, I will help. It is not a new Internet trend; this is something you should get a full understanding of if you plan to be successful online. Content Marketing is a streamlined approach to a few different techniques that have been around for years.

1. Pick a niche market

2. Define your target audience

3. Start thinking like the consumer that is in the market for your products or services so you can offer solutions to their problems.

4. Use social networks to talk to and study the habits of the consumers in your target audience.

5. Find key people in your niche constantly and learn from them.

6. Offer free content to your target audience through the platform that agrees most with your product or services. Social networking, e-Books, webinars, blogs, articles, white papers, or newsletters are all platforms that you can use to reach out to your consumer.

7. Make sure all your content is conversational, engaging, and timely. Free is good but don’t just throw something together because it is free. It has to be something of value. The consumer will see right through any halfhearted attempts to offer free content that is junk or old material.

What are some of your Content marketing approaches for your online business?

Optimizing Your Tube Videos

YouTube is a great platform for videos and it can also be a very powerful marketing tool. Video marketing can establish you as an expert in your field and you have a way to share your content to consumers that prefer video.

YouTube is the second largest search engine so you want to make sure your videos reach your target market. Below I outline 3 areas that you should optimize on your YouTube videos. You worked hard on your videos now it is time to share them and get the most views. The optimizing steps below assume you already know how to upload your video to YouTube.

Optimizing YouTube Metatags:

Title

This area is really important this is the headline of your video. When the search engines are searching for a term or keyword the title will be the first thing that the spiders on the Internet will read. Place your keywords in the beginning to make it easier to rank. The title should accurately represent the content in the video and not try to trick consumers with misleading titles to get more views. Make the title interesting and something that your target market would click through to watch. If possible use “Review” or “How to” in the title because they are popular search terms when consumers are searching YouTube.

Description

Should represent and summarize the entire video. You should also include the keywords that you used in the title. It is not a good idea to stuff the description with keywords you may get more traffic but if they are not looking for what you are offering they will close out of the video. Your description should also include a link to your channel page, a subscription link, link to your website, and a link to your social media.

Tags

Tags also help with your video optimization. The first tag should be your primary keyword that you used in the title. The tags you decide to use should thoroughly and accurately describe the video content. You should use between 6 and 12 different keyword phrases or words as a tag.

This is just a quick overview of the metatags in YouTube that need to be optimized to get more views and traffic to your site.
Our video guy here at IMTCVA, Marc Bullard has a great YouTube channel that describes in more detail the process of optimizing your YouTube videos any anything else you want to know about YouTube for your business. Visit his current video on Uploading and Optimizing Videos on YouTube.

Understanding EdgeRank on Facebook

 
EdgeRank is Facebooks’ internal algorithm that determines where your posts will appear on the News Feed of fans and friends. Research concludes that only 16% of your fans are going to see your content because the algorithm flitters and prioritizes the posts your fans see and the order in which they are shown on their News Feed.
 
Facebook offers business owners the option to buy Facebook ads to increase traffic, but I would like to focus on achieving organic results. As a business owner you need to understand how to create and mange your Facebook posts so that you can get the most out of your social networking efforts. Correctly timed posts that engage your fans and friends will produce more Likes, Shares and Comments.
 
The key to getting a higher EdgeRank is to start engaging with your audience if your not doing so already, otherwise your posts will never make it to the News Feed of your fans. The different actions that users can perform on Facebook are known as an edge.

* A status update.
* Photo or video posts
* Clicking, liking, tagging, sharing, commenting and befriending people.
 
There are 3 variables that effect the algorithm:

Affinity
Tracks your relationship and interaction with fans. The people you interact with the most increases the chance of you seeing their updates on your News Feed.

Edge Weight
Each type of action on Facebook produces a different weight or score, usually the more effort it takes to perform an action the higher the weight. Videos, photos, and links rank higher and have more weight when compared to plain text updates. Also a post with a lot of comments, likes, or shares will have an increased value.

Time Decay
According to Facebook as a post ages it will lose value and drop down in the News Feed. This feature is used to keep your News Feed fresh with recent news. Facebook also considers how frequently a user is active on Facebook when determining the EdgeRank.
 
How to improve Your EdgeRank Score

1. If you are marketing your brand, product, or services on Facebook you can improve your EdgeRank Score by making an continuos effort to engage with your fans. As a business owner your focus should be on creating content that inspires your fans to take action by sharing, likes, or comments.
 
2. You should post daily to consistently reach your fans.
 
3. Be conversational it is ok to not talk about business all the time but topics should relate to your industry.
 
4. Post when your audience is online.
 
As a business owner understanding the Facebook EdgeRank can help you better target and engage with your audience through a social network. Although Facebook is always making changes and updates to the algorithm you should always make it a goal to keep fresh and relevant updates in front of your fans because it can only help your business grow.