Content marketing is not going anywhere. Content works directly with your social media strategy.
Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right?
The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas.
Let’s take a closer look at those three stages and more importantly, what to do about each one.
Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.
What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull. You should block out and schedule a time to produce your content.
Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.
What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content. Sometimes we get stuck trying to be like everybody else. look for inspiration but sure you always follow your own unique flow.
Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.
What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills. Look for areas for improvement. Did the article writer leave out an important step or was the explanation confusing?
The Next Step – Grab your spot in our upcoming webinar “Profitable Content Creation – How to Create Profitable Content in 20 Minutes or Less with Jeff Herring” Hosted by Tom Antion
When: Thursday February 27th at 8 pm EST
Register for the webinar by clicking the image below!