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Have you entered my Christmas Contest yet? If not Click Here to enter and get more info

First, people have been asking me how to get back to their personal referral page so they can retrieve their special referral link.

If you’re on the same computer you signed up on, the contest will remember you. All you have to do is visit the main contest page at

http://contest.io/c/msntdmmn

You will see the number of entries you have and the various sharing options on Facebook, Google+, and LinkedIn

Just below that is your special referral link that you can email to your friends (no spam) or post on other social media sites.

If you’re on a different computer or device, just enter using the same information as you originally did. The contest will re-cookie you and give you the same info.

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Here are 11 ways to increase your chances to win….

You can pick the ones that make sense for you. Remember you get 10 entries for each person you refer who joins and confirms their entry.

 NOTE: It’s a good idea to remind them to confirm or you won’t get your 10 entries if they forget.

 

=> Email your friends with your special referral link. Tell them you just joined a fabulous contest with big prizes and they should join too. Put your special referral link in the email.

=> Post the contest to your Facebook fan page and personal page.

=> Share on Facebook

=> Share on Google+

=> Share on LinkedIn

=> Put it in your email newsletter

=> Post it in any forums you participate in (don’t be obnoxious about it and get yourself kicked off the forum hahaha)

=> Mention it on your teleclasses and webinars

=> Make a blog posting about the contest

=> Mention it in your podcasts

=> Post in any groups you participate in

 

Do any or all of these and increase your chances to win!

 

Catch ya

Tom Antion

 

Got Video?

 

December 6, 2013 is my last VIP Video Day of the year

Would you like to have a powerpacked day of video training and shooting?

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Exclusive Video Training Day at the Great Internet Marketing Retreat   Center

Video is exploding and it costs a fortune to have someone else do it for you.

In this power packed day for only 4 people at a time I show you all the equipment and lighting needed to make gorgeous and profitable video.

Plus

Each participant gets an hour on camera to shoot a bunch of videos in our high def studio.

My affordable price is even better when you know we have a zero interest option where you don’t even have to pay for six months if you pay with Paypal.

If you want to learn:

  • How to make a $50,000.00 production about you and your company for only pennies on the dollar….a video like this will help you SMASH your competitors.
  • All about video equipment like tripods, lights, microphones, ear prompters, clamps, diffusion, gels, etc.. . . what you need and what you don’t need and how to buy it cheap

Only 1 date available before the end of the year.

Friday Dec. 6th 4 slots left

Friday Jan. 17th 4 slots left

Friday Jan. 23 includes ButtCamp E-marketing seminar on the 24th and 25th
(4 slots left)

Monday Jan. 26th includes ButtCamp Emarketing seminar on the 24th and 25th

Click Picture for more details:

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http://www.Antion.com/vipvideoday.htm

I’ll see you over there.

Tom Antion

 

Improve Your Opt- in Box With These 7 Tips

Opt-in boxes are extremely important to your success online because they will help you build your email list. There are many different types of opt -in boxes you should test the different options to see which one grabs your readers attention and converts better. There are a few basic elements that any good opt- in box should include:

Include  a lot of benefits

Include the main benefits near the point where the person has to make a decision to put in their email address. Opt ins haven’t been a novelty for over 10 years. People are afraid you will spam them to death so you must make it extremely enticing for people to risk putting in their email address.

2. Use Blank fields

A blank field will send the psychological message to the person looking at it that they should put something in the empty field. Don’t simply put a link to your opt in box or worse yet, have it as one of your regular navigation buttons. People will gloss over it an many will never see it.

3.Decide what information you want from vistors

People want to do as little work as possible If you require a visitor fill fill out a long form they will probably back out of your website. Depending on the goal of your opt-in you may intentionally want less people to sign up. For example if you have to follow up with your opt- ins by phone you want your follow up to be with people that are seriously interested in what you are offering. Certainly the more info they are willing to fill out, the more qualified they are. When simply giving away a free digital newsletter or download you want to keep it simple.

4. Above the fold

Your opt in boxes should be positioned high on your page so visitors can see it without scrolling down. That doesn’t mean you can’t have additional signup areas further down the page, but in most cases we want at least one signup area on the first screen someone sees when they visit your site.

5. Multiple locations

Your website can have multiple locations to sign people up and you should have at least one sign up area on every major page of your site. Remember people can enter your site on any page. They may never see your home page so it’s important to have signup areas all over the place.

6. Put the opt in form in an unblock-able pop up box.

This is a real attention grabber and forces the visitor to look at your opt in box. Unblockable pop up boxes are made with code called “Dynamic HTML” also known as “DHTML”. You can buy inexpensive dynamic pop up box generators. Search google for them. Most will show you a sample of the type of boxes they will make. Some will drop in from the top of the page and bounce. Some will slide in from the left and leave to the right. Some will follow the visitor all the way down the page. You may want to set “cookies” on the boxes so they only show a limited amount of times for any particular visitor.

7. A Freebie 

Make sure you give your readers a reason to joint your list. Give away something of value like a PDF, Video file, or an e-course. Your target market has specific interests and you should cater to them if you want your list to grow.

 

 

5 Actionable Video Marketing Tips

Marketing is the difference between a successful business and one that fails. Marketing is how you find, attract, and connect with your target market. Video is a fast growing segment in digital advertising. Many consumers prefer video because our brains are wired for motion and we like to be entertained. You should use video to:

  • answer frequently asked questions.
  • give behind the scenes look of business
  • welcome visitors to website
  • highlight a new product or service
  • how to’s
  • repurpose a blog post

 

Video marketing is a great way to engage and connect with your target market here are some tips to consider for your next video:

1. Produce professional quality videos:

iPads and iPhones create great video with some practice you will be able to create quick how to videos for your website or blog posts. You do not need to hire a producer or a Hollywood set to shoot great video.

2. Tell a story:

To engage your target market you should tell a story that is both informative and shows your personality. You want your viewers to remember you and what you have to offer. Take some time and think about your target market. What can you teach them? What’s new in the industry? This is a great way to showcase your knowledge and position yourself as an expert in your field.

3. Build credibility and trust:

Consumers love seeing the face behind the brand. Showing of your knowledge via video is a great way to connect with your best customer.

4. Include your URL in your video

Gain exposure for your brand by including your URL as text inside the video

5. Always include a Call to Action

Ask your viewers to take some action at the end of your video. Depending on the purpose of the video ask viewer to sign up for email list, leave a comment, like page, or visit your page.

If you want to get a hands on approach and reveal the professional video techniques I use, I am inviting you to visit me on one of my upcoming VIP video days. Click here to get more information.

You can also view my webinar with Mike Stewart where he teaches us, How to Create Great Video with Your iPad or iPhone.  Mike Stewart is a master at showing you the absolute easiest way to get high quality videos off your iPad and iPhone. Visit my webinar replays here and in the middle of the page you will see 

HOW TO CREATE GREAT VIDEO ON THE IPAD AND IPHONE WITH MIKE STEWART

 

 

 

 

Create Epic Content

Content marketing is the theme for 2013. There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.

– Consumers can see reviews, complaints, and suggestions all with a simple search or glance at their timeline.

– Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling your whole network.

-There are also many other businesses that target the same audience as you. That’s not a deal breaker, because if there is a demand for something that means people are buying and interested. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like you and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what approach will win the consumers business.

Content marketing has become a popular marketing technique because there is a lot of competition and the consumer has the ability to easily access data that can quickly influence their buying decision. As a business owner you have to set yourself apart from the crowd. Content marketing shows the consumer that you are in business to help them, you understand their needs and wants, you value any time they spend with your products or services, and you appreciate their loyalty to your brand. You are in the process of forming true relationships and not just trying to get a sale so, naturally you should say,“Thank you!” Show the consumer you appreciate them, even if they haven’t bought anything yet, they will soon.

I personally think many successful businesses have used some steps of the Content marketing approach for many years before it actually became the thing “thing to do.”

It seems like every Internet Marketer is rushing to take advantage of Content Marketing but don’t get discouraged if you don’t completely understand, I will help. It is not a new Internet trend; this is something you should get a full understanding of if you plan to be successful online. Content Marketing is a streamlined approach to a few different techniques that have been around for years.

1. Pick a niche market

2. Define your target audience

3. Start thinking like the consumer that is in the market for your products or services so you can offer solutions to their problems.

4. Use social networks to talk to and study the habits of the consumers in your target audience.

5. Find key people in your niche constantly and learn from them.

6. Offer free content to your target audience through the platform that agrees most with your product or services. Social networking, e-Books, webinars, blogs, articles, white papers, or newsletters are all platforms that you can use to reach out to your consumer.

7. Make sure all your content is conversational, engaging, and timely. Free is good but don’t just throw something together because it is free. It has to be something of value. The consumer will see right through any halfhearted attempts to offer free content that is junk or old material.

What are some of your Content marketing approaches for your online business?

Entrepreneurs who learn to write good copy for the web can increase traffic to their websites and blogs. There is a focus on social media right now and I don’t see that changing anytime soon. Weather you are in business doing your own social media campaigns, an agency, or a consultant working for a client, copywriting is a technique that is worth spending time on to learn.

Once you learn the simple copywriting techniques you will see your fan base grow and assuming you are offering something that is a great value you will increase your profits. This is a great time to start taking social media serious for growing your business.

 Techniques for Creating Irresistible Social Media Content

Get to the point!

People are scrolling throughout their Facebook timelines and Twitter feeds via mobile. Our society has trained us to have short attention spans so people get bored easily. Use your personality get straight to the point and tell people what you want them to do! No need for beating around the bush! Keep it short and sweet if you want anybody to read your content and take action.

Be consistent with your image

There are tons of social media platforms for you to choose from for your business. I recommend picking as many that you can handle and making sure  the message you are sending out is consistent with your image. Write in a way that will cohesively work with your image. Stay true to who you are so you can attract the target market that will best suit your business.

Use an active voice

The way you write on social media is critical. In retail sales they say “Don’t ask, Tell”  You want to spark interest so they the reader will click, like, or re-tweet. Tell people what to do by using an active voice and strong verbs. The subject performs the action of the verb. For example: This technique will fix your number one social media problem, follow this link! vs  Fix your social media problem with this technique.

Be creative and build excitement with an element of urgency

You want the reader to act now so give them a reason to. Build excitement and be creative.

 

Ultimately you want people to read and click on your content. There are millions of other people doing the same establish what makes you different with your copy. Be creative and be yourself.

Use Hashtags to Find Your Target Market

 

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Hashtags are everywhere! Facebook, Twitter, Pinterest, Tumblr, Instagram, and Google+ all use hashtags. Do you completely understand how they can help your business?

Hashtags help Internet marketers communicate online. It is very important you know how to implement hashtags into your social media marketing strategy. Hashtags allow you to join conversations about anything that is relevant to your industry with real time public conversations being displayed. Think of keywords, use targeted keywords to get the best results. You should use this feature to engage with consumers and stay current with the news in your industry. A marketer can also add hashtags in an advertising campaigns to amplify your reach over multiple social networks.

Hashtags are a great way to organize content and be active on the current trends. I have seen some hashtag abuse so I am offering a few suggestions to make sure you are getting the most bang for your efforts.

Hashtag Etiquette

1. Make sure your hashtag relates to your message. Do not add hashtags to a message if it has nothing to do with the message, that is considered hashtag spamming. It will also make you look like you don’t know what you are doing. Consumers don’t want to search #Dogs and end up seeing a picture of a bird in the results.

2. Keep your hashtags short and to the point. Three words should be the maximum for a single hashtag. Anything longer becomes really hard to read and your message may be lost in translation. For example; #HashtagsThatTurnIntoSentencesAndGoesOnForALongTimeAreAnnoying.

3. Use hashtags to help build brand awareness. By creating a unique hashtag for your business you are starting a new real-time feed with that particular hashtag. So when a consumer clicks on your unique hashtag they will pull up your businesses messages, pictures, or links. An unique hashtag will also help you get noticed and bring attention back to your business.

4. Do not hashtag every word in your message. A message with a lot of hashtags is hard for the consumer to read, so focus on the subject of your message and add your hashtags at the end.

5. No spaces between words. If you want to make your hashtag easier to read use capital letters #SocialMediaMarketing will pull up the same results as #socialmediamarketing

6. Punctuation marks and special characters are not supported.

7. Search using hashtags you will be amazed to find out all the valuable info that is hiding behind some of the most used hashtag in social media.

Hashtags are great tool for marketers and now that all the major social networks are supporting clickable hashtags this will be very helpful when trying to engage with the consumer.

Popular Hashtags for Professional Speakers

#Speakers
#Coaches
#Consultants
#Authors
#entrepreneurs
#innovation
#business
#Keynote

Do you plan on using hashtags for your business?

Understanding Facebook Insights

Do you use Facebook Insights on your Business Page?

Facebook Insights can help you see what marketing techniques are working for you Fan Page. Recently Facebook released an update to the Insights that will help marketers and business owners improve the way they connect with people that matter to their brand. Facebook Insights offers 6 new tabs  they are Overview, Likes, Reach, Visits, Posts, and People

 

Here are the major Insight changes:

New Page Likes:  your fans

People engaged:  Measures the different readers who have engaged with that particular post. Engagement on a post includes any clicks, likes, comments, or shares.

 Tags: @tags of your Page from others

Each status update has its own metrics that you can see at a glance. To access a post’s metrics look on the Overview tab or Posts tab and click on the individual post.

To get a full overview of the new Facebook Page Insights I have included a YouTube video from John Haydon below:

 

 

 

Your Knowledge 19 Different Ways

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You can save a lot of time by repurposing your content. Repurposing is a way to adapt your material to different learning styles. Hopefully you have not been hiding under a rock and you realize that creating relevant, compelling, and unique content is how your business can establish an online presence. In my PDF I reveal the many different ways I repurpose my content so that I can reach as many people as possible. I am giving away this great information here! 

I want you to Join my brand new Social Media Marketing for Speakers, Authors, and Consultants e-mail list where I will be sending out social media tips, tricks, and techniques that will help you take your business to the next level. You will also stay in the loop of any new trainings, promotions, and discounts that I plan on offering in the near future.

Click Below to download your PDF:
“Repurposing: How to Take What You Know and Sell it in 19 Different Ways”

 

Talk to ya later,

Tom Antion

 

This just in, Facebook announced an “Objective-based ads” tool! Facebook for Business is making it easier for busineses to advertise by announcing the redesign of its ad buying and reporting tool. Facebook spoke to marketers in many different industries and niches to reveal the objectives that they care about. The objectives include:

  • Clicks to Website
  • Website Conversion
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • In-store Offer Claims
  • Event Responses

So now instead of choosing the ad, businesses can choose the objective and Facebook will suggest an appropriate ad- type so marketers can reach their goals. This is a great way for advertisers to create campaigns based on what they want to accomplish.

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Facebook states these objectives are now “the new starting point for buying ads on Facebook.” The ad manager was also updated so marketers can have a simplified way to view how many times their objective was met and the cost. This will alleviate any confusion that marketers had in the past trying to narrow down the important metrics for their campaigns.

 

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Facebook states, “Global rollout of objective-based buying and reporting, as well as the ability to select placement, has started today and will continue over the next few weeks.” The new options will be available via the AdCreate tool, the Power Editor, and the API.

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