TV is still the broadest medium to reach people, even larger than the internet. However, more and more people are turning to their computers to watch the shows and movies that they want, when they want. A lot of people love TV; it’s comforting, it’s there when you need it. For some, it’s become a habit to turn it on when you get home. A lot of people love the Internet, it’s also there when you need it, in most cases it gives you what you want you want it. Yet, computer’s aren’t very comforting compared to TV. Google is planning on changing that by combining TV with the Internet. I’m not going to get into all of the details, if you want that, please watch this 2 minute video to get a better idea of what they are planning:

http://www.youtube.com/watch?v=ASZbArr7vdI

Imagine if you could produce your own videos for your business, and when somebody types in certain keywords on their Google TV, your video shows up. You are now a presence on the internet and on television. Instead of writing blogs, you make Vlogs, or Video Blogs, that people subscribe to and they can watch whenever they want. They can learn about your product or services by watching the TV, and then on the same device, go to your site and buy it. Google hasn’t mentioned how it’s going to handle ads yet but it probably will have some way of placing ads on TV shows, movies, and sports events. You could then write articles or create videos in reference to those programs. When people search on their TV for one of those programs, you could show up in the search results as well. Another option you might have is you would be able to buy ad space or pay-per-click ads and get your company noticed while somebody is watching TV.

I’m sure many other opportunities to get noticed will open up once Google TV is released. Keep an eye on this new product, you could get a leg in early and reap the benefits. We’ll keep you posted as soon as we hear anything.

Learn to take your business to the next level!

Tagged with:

Filed under: internet marketing

Like this post? Subscribe to my RSS feed and get loads more!