This book is slightly on the academic side, but the examples of how people have built their images are stellar. I have used the techniques in this book to carefully control and build my image and celebrity status in a controllable fashion. (That means controlling the amount of publicity and celebrity status so that I don’t overwhelm my infrastructure) Example: If I got too big too fast my sales and customer service may fall off terribly which would hurt my reputation.

Learn to get great online publicity for only $4.00!

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