I’ve come up with example after example over the past couple
years of how having a simple, yet professional website attracts
business better than a complicated flashy site. Again, this month
I’ve got an awesome example of a site that for a very tiny
investment has brought me an enormous return. That site is
http://www.public-speaking.org

This month it got in the very prestigious section of “Inc.
Magazine” called “Best of the Web.”  Not only did it get in the
section, it got the highest rating of all the other sites, some
of which were backed by extremely large corporations. You can
read the entire article here
http://www2.inc.com/search/23233.html

Folks, this didn’t happen by accident, although there is always
an element of good fortune when something like this occurs. My
experience has shown that gaining knowledge in your field usually
accelerates your good fortune.

The technique I used with this site was to prepare it
specifically for acceptance by Yahoo! the grandaddy of all the
search directories. It has a clean and simple appearance. It’s
extremely easy to navigate. The name is alphabetical so it gets
listed higher in the directory. It has a nice graphic banner with
the organization name on it. The site has many other nuances that
I teach in Butt Camp to secure a good Yahoo! listing. The only
thing at all that moves on the site is a pop up box that I only
recently put on to get more ezine subscribers.

Here are some of the comments from their panel of CEOs: “Quick
and easy to use. The glossary lists most of the important things
that all speakers should know.” “Excellent content.” They didn’t
say, “I was so impressed with a hard to load annoying Flash
presentation” now did they?

Get people that don’t know you, or that don’t know you well to go
through your website and pick it apart. Yes, it might hurt after
you’ve sunk tons of money into some fabulous artistic design, but
it’s going to hurt worse if no one comes to your site because
they can’t find it easily and if they come there and leave
immediately because they can’t figure out what to do.

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