Did you know that the time spent on stage by most great speakers
is the easiest part of a speaking engagement? Let me explain.

Gaining the knowledge and credibility to say what you say on
stage is infinitely more expensive in both time, effort and money
than saying it. Add to that the hassles of travel and the custom
work on each presentation and you’ve got quite an investment in
that “cheap” talk.

=> Most great speakers actually do or live what they talk about.
This translates into high credibility. They are not simply giving
book reports.

=> Great speakers have become well known enough in their circles
of expertise to carry even more credibility along with their
words. This is very valuable to the audience because it reduces
their resistance to the believability of the speaker’s message
and allows them to focus on the message.

=> Great speakers know a tremendous amount about their audience.
They research the organization and in many cases interview
audience members. They choose their final comments carefully
based upon what they have learned from their research.

=> Great speakers think long and hard about developing visuals
that enhance their message instead of overshadowing it. They
don’t allow their visuals to take over the show. These visuals
could be projected images, props, foam boards, costumes,
flip charts etc.

=> Great speakers when possible come early and stay late to best
connect with the audience members. Being aloof has some
advantages, but unless you are a celebrity already, being aloof
in most cases will slow your progress.

=> Great speakers must put up with the rigors of travel. Allowing
extra time to rest before presenting allows them to give the best
possible performance.

Have you spent the time and energy to do what great speakers do?
When is the last time you actually did what you talk about? Are
you doing publicity work in your areas of influence so you become
more well known? Are you diligently doing your homework for each
speaking engagement? Are your visuals fresh and used only
sparingly? Do you arrive in plenty of time to be rested and to
spend some time mingling?

You hear people all the time saying that a particular speaker
makes it look so easy. They don’t know that it takes quite an
investment to be a great speaker. It reminds me of something
Dolly Parton once said, “It cost of a lot of money to look this
cheap.”

Talk is cheap. Becoming a great speaker isn’t. Make the above
investments and you’ll be a well paid and in demand “cheap”
speaker.

Be The Best Public Speaker You Can Be!

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