Anyone who is familiar with me knows how many paid presentations I have done. Over 3300 to date. I’m not really bragging, because I know you may have a ton of speeches under your belt as well. But I will make a point here. Most speakers record their presentations because it’s a great way to learn to be a better presenter. Watching yourself back on tape during a speech is a great learning tool. But what are you doing with that old footage?

The hours and hours of tape you have could be working for you right now driving a ton of search engine traffic to your speaker websites. It could be ranking you high in search engine results and giving you access to new clients. Most importantly of all, it could be showing off your expertise and branding your speaker business, getting a jump on your competition.

I’m talking about turning that old footage into online video for Youtube, Facebook and dozens of other places that come up high in search ranks and show your speaking skills off to the world. Over 70% of people now actively watch online video to get their information. It’s quicker than reading, can be watched on their mobile devices and is far more exciting and dynamic than text-based information alone. Videos can make profitable conversions faster and easier than an article or copy (and that includes testimonials) for speakers because a video shows you in action. A couple of recorded seminars can equal hundreds of short videos when edited down.

Find yourself someone who can help you convert those old recordings and start making big money re-purposing the footage. You’ll be glad you did!

Learn more about marketing with video!

 

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