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Content marketing is not going anywhere. Content works directly with your social media strategy.

Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right?

The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas.

Let’s take a closer look at those three stages and more importantly, what to do about each one.

3 Stages

Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.

What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull. You should block out and schedule a time to produce your content.

Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.

What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content. Sometimes we get stuck trying to be like everybody else. look for inspiration but sure you always follow your own unique flow.

Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.

What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills. Look for areas for improvement. Did the article writer leave out an important step or was the explanation confusing?

The Next Step – Grab your spot in our upcoming webinar “Profitable Content Creation – How to Create Profitable Content in 20 Minutes or Less with Jeff Herring” Hosted by Tom Antion

When: Thursday February 27th at 8 pm EST

Register for the webinar by clicking the image below!

 

 

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I have tried a new resource for the past couple of months called http://www.BlogTalkRadio.com It has been a great tool so far in promoting my business and helping drive traffic to my websites. This service is growing by leaps and bounds as a new kind of interactive social network where you can produce your own show, be a guest on other shows and build a huge friends and fan base. (these are called “listeners”)

The site is very easy to use and you can build a branded profile similar to a Facebook fan page with HTML codes, clickable links to webpages and automatic Twitter updates. But the thing I like most is the great Google positioning it has been getting for users.

Your shows can be about any subject under the sun. You can book as many shows as you want and they all stay archived on your channel to be listened to by fans at anytime. You don’t have to be a member to hear the shows, you can click out on a Google search result straight to the episode and listen in on the player that BlogTalkRadio provides.

Obviously, some hosts have many more fans than others. By being a guest on a popular show, you can build a following very quickly and lead those listeners to join your fan base. The episodes can be in 15, 30, 60 or 90 minute lengths and you control your show with a realistic looking dashboard with a countdown timer, intro music that you provide and a list a callers in queue that you can connect live as the show progresses.

If your looking for a new type of venue to express your ideas, share with the world your products and services or just want to one-up your celebrity status, this is the service for you. The service is free for a basic membership and upgrades are available for things such as editing your shows and increasing your callers on stand-by list. Check this great marketing tool out for yourself.

Learn other valuable publicity ideas for your business!

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You can take advantage of online training to find the career of your dreams. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

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Be extremely well prepared.

 Join or start a Toastmasters club for extra practice

 Get individual or group presentation skills coaching.

 Listen to music.

 Read a poem.

 Anticipate hard and easy questions.

 Organize.

 Absolutely memorize your opening statement so you can recite it on autopilot if you have to.

 Practice, practice, practice. Especially practice bits so you can spit out a few minutes of your program no matter how nervous you are.

 Get in shape. I don’t know why it helps stage fright, but it does.

Get more great stage fright tips!

Does this sound like you?

You can’t understand why the business reporter at your local newspaper has quoted your competitor in five separate stories but hasn’t called you once.

Your company sends out more than two dozen news releases every year about new employees and promotions, but they result in little more than a few lines of type.

The 12-page speech your boss wrote when he spoke at the local Rotary Club luncheon would have made an excellent column for the local business magazine. But after you mailed it to the editor, you never heard a word.

If your attempts at media coverage have fallen flat, quit grumbling and start taking a proactive approach to free publicity by identifying interesting, compelling story ideas the media need. Yes, NEED. Newspapers, magazines and trade publications have hundreds of thousands of column inches to fill. TV and radio stations have hundreds of hours of news and community interest programs they must broadcast. The number of media outlets is greater than ever, and competition is fierce for advertising dollars, viewers and subscribers. The secret to savvy media relations is knowing exactly what they want, then giving it to them.

Find out how free publicity can change the way you do business!

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Michelle explains how Tom Antion’s Ultimate Guide has helped her speaking career.

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