Over the weekend we had our Electronic Marketing Buttcamp and a lot of entrepreneurs came ready to learn the latest techniques in Internet marketing. One hot topic was social media marketing.
A common area of confusion was Facebook Profiles vs. Facebook Pages. A Facebook profile is your personal profile this is where you can add friends and family. A Facebook page is for  your business and people “like” your page so they can receive your updates in their news feed.
Integrating  your business life into your personal profile can be tricky, so I will reveal some techniques so entrepreneurs can get the most out of their social media marketing efforts on Facebook.

1. Your Facebook Profile and Page are Separate

You must log into your Facebook Profile to get to your Page. Nobody knows what Pages are attached to your personal profile or what pages you currently manage. You can switch to using Facebook as your Page by clicking the gear icon in the upper-right corner of Facebook. Then select the Facebook Page you want to use. Selecting your page through this option will allow you to use Facebook as your page.

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You can also get to your page from the left sidebar of your personal profile. When you use this option you will still be using Facebook as your personal Profile.

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2. Use Facebook as your Business

While using Facebook a lot of entrepreneurs get confused, trying to figure out which account they are using. Look at the top of the page to see which name appears. Either it will be your personal profile or your business page. This is important because you always want to post a status update on your page as your page, not as your personal profile. Always switch to “use Facebook as your Page”  when you are doing any business. Any pages you like or any comments you make on other pages will be as your page. This is how you increase the engagement and make your page visible in your industry.

 

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3. Add your Page as Your Employe in Your About Section

Let your Facebook friends know you have a business by adding your page to your Employer section. Go on your Facebook Profile and select Update info to edit your work and education section. Add your Page and select I currently work here .

 

 

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Navigating around Facebook can get confusing. I hope these quick tips help you make more sense out of your Facebook Profile vs a Facebook Page.

 

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