I learned this concept years ago from Dottie Walters.

 
Smart speakers attempt to maximize the amount of money they make
at each speaking engagement. Contract marketing is one way to do
it.

The idea is to put a mention of other products or services in
your contract / agreement after you have landed the speaking
engagement.

It could go something like this, “Additional learning materials
available to match this presentation.”

You would put this in a prominent place in your agreement.

Many organizations have budgets to buy educational materials for
their members or employees. Why shouldn’t they buy them from you?

You might say, “Tom, why don’t you just discuss additional
product sales up front with the meeting planner and put the deal
right in your contract?” The reason is that the meeting planner
doesn’t always know how much budget that is available for this
until all the top priorities are under contract.

When the final review of the contracts occurs your reminder in
your contract could land a very big deal doubling or tripling the
value of your engagement.

Want To Learn To Maximize Your Income Speaking?

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