=> USE A LARGE FONT. It makes more impact and is easier to read.
It also makes you handout larger which makes it appear more
substantial.

=> LEAVE LOTS OF WHITE SPACE. I had a complaint recently that
said there was not enough space to write notes. I usually deliver
very high content so this was clearly a mistake on my part in not
leaving enough space for notes.

=> PUT CONTACT INFORMATION ON EVERY PAGE. You never know when
people will tear out a page or photocopy a single page of your
handout. Putting your info on every page makes sure whoever sees
any page of your handout can contact you.

=> PUT IMPORTANT RESOURCES ON EVERY PAGE. If you want people to
keep your handout make sure each page has some important resource
that an audience member cannot do without. When you put all the
resources on one page it makes it easy for someone to tear it out
and throw the rest of your handout away.

=> USE A TEAR OFF ACTION ITEM PAGE. Make it the last page so it’s
easy to tear off at the beginning of the seminar or speech. Have
the attendees use it for those special aha’s they get. You can
then have them say some of their items aloud which reinforces the
value you are giving.

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