WAYS TO BE SPECIFIC WITH COPY

Don’t write that your Success Wand for doctors has made many doctors more successful in life and in business.

Write: 97% of the doctors who use the Success Wand twice a week report their income has gone up by at least 32 percent.

Instead of writing, “We have over 1000 satisfied customers” write “We have 1119 satisfied customers in 18 countries.”

Make your testimonials specific too. Don’t use a testimonial that says, “Tom was really liked by our salespeople.” Use one that has specific results like this one, “After Tom’s seminar on Creative Use of Email our sales force contacted 37 % more people in 18 % less time which resulted in 12 contracts we would have never landed. — Now that’s productivity.”

Be specific in your copy and watch your sales soar.

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