Last issue I told you that it was OK to stink up the stage
by being a lousy presenter. Again, I must remind you that
I am not encouraging this. I want you to get better
technically, so that your message has a better chance
of getting through.

The big picture is that you must build rapport with an
audience for them to get the message. My definition of
rapport is that the audience members trust you and
that they feel you care about them. Here are some
ways to build that trust and caring atmosphere:

Trust
=> Know what you are talking about and admit it when you
dont. BS will not cut it with the sophisticated audiences
of today.

=> Have some credentials. Do something, write something,
record something, help someone. i.e., do something
more than talk.

=> Do everything you say you are going to do before the
program and do it in a helpful and timely manner.
The meeting organizer in most cases will tell the group,
or let it be known that you walk your talk. Even if he
or she does not you will feel great about the way you
handle things and it will show.

Rapport
=> Phone interview a cross section of audience members
prior to your speaking engagement. I cannot tell
you how wonderfully this has worked for me over the
years. People cannot wait to meet you and they tell others
about the call. This really screams, “I care about you!”

=> Make yourself accessible. As long as you are good on the
platform, meeting planners love it when you come early and stay
late.  . . .NOTE: If you bomb get out quick hahahaha

=> Offer free follow up for the audience members via email or
fax. If you are too busy to actually answer personally, have an
assistant follow up. Do not brush this suggestion off too
lightly. This is one of the main methods to deeply penetrate an
organization. The people that do follow up for you are “angels”
in the company. They will tell you of other events or problems
where you might be able to help.

So, you can be “lousy” if you want to, but make sure the
audience trusts you and build rapport and you will have a much
better chance that your message gets through.

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