Audience members assimilate information in three different
ways
. Some people hear the information, some see the
information, and some feel the information. Although most
individuals switch their emphasis frequently, one style
usually predominates for a given individual. The styles of
information transfer are called respectively auditory,
visual, and kinesthetic.

For you to connect with the most audience members, you
should include information throughout your program that
appeals to all three of these styles. People that are
primarily visual assimilators may be daydreaming throughout
the portions of your presentation where you are using only
words to convey your information. They will perk-up when you
use a visual aid such as an overhead, flip chart, or prop.

People that are kinesthetically oriented are looking for
those words that describe feelings and that evoke emotions.
They will also wake up and come to attention if you have
them come up on stage with you and you shake hands with them
or put your hand on their shoulder (not in Asia). Auditory
assimilators might just love to hear you talk or they might
like to hear a recording of JFK or some type of music.

When you plan your program so that auditory, kinesthetic,
and visual elements are interspersed throughout, this will
increase your chances of connecting with all the audience
members and decrease the chance that old Mr. Sandman will
come knocking on their heads.

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