Archive for December, 2009

Tom Antion: Heirloom Handouts

If you want your public speaking handout material to be kept forever, you must give each audience member a reason to keep it. I do this by strategically adding important reference material to EACH PAGE of the speaking handout. This material was picked specifically for that day’s audience.

The reference items could be important phone numbers, web site addresses, book titles, or even humor that applies to the audience*s industry. The reason the information isn’t put on one page at the back of the handout is because that page could be torn off and the rest of the handout thrown away. Don’t forget to put your contact information on every page of the handout too.

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Tom Antion: Split Your Story

Split your story. Start a story near or at the beginning of your talk, but don’t finish it. Build suspense by cutting off the story at a key point or just before the climactic finish. This builds anticipation. Finish the story at the end of your talk.

When you use this technique skillfully, you will have every single person there at the end of your speech because they want to know what happened at the end of the story.

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Tom Antion: Storytelling Elements and Basics

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Tom Antion: Tom Is In Sedona!

Tom is traveling to Sedona, AZ to meet Terri Marie, who will produce a documentary of his life. Tom will be sharing this adventure with all his friends, family, fans and mentees next week when he gets back.

Wish Tom “Good Luck” with this fantastic opportunity. Have a safe trip, Tom!

Tom Antion: Attention Gaining Devices   Only 5 bucks for a 30 day trial. If you want to increase your presentation skills quickly, add attention gaining devices to your speeches and speaking engagements.

Tom wants to welcome his blog readers to become a member of his new “Public Speaking Space” on Ning.

Here you will find articles on public speaking techniques and the business of speaking that you’ll find nowhere else. Share the fun by adding comments, pictures and events of your own to the network. Meet the movers and shakers of the speaking world and learn to be the best presenter you can be.

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Public Speaking: Stand Up And Be Counted

You’ve heard of stand-up comics, right? There’s evidence from a study done by The Wharton School of Business at the University of Pennsylvania that you should be a stand-up presenter. This is obvious if you are on the platform speaking, but not so obvious in boardroom and sales presentations to smaller groups. These results came from a controlled study of a situation where the presenters tried to persuade people to invest in a new business venture.

For the first group, the presenter sat down and talked across a table. For the second group, all the facts and figures were identical, but the presenter stood up and used visual aids. Can you guess the results? In the first group, 58 percent of the people agreed to invest in the new business. Not bad, right? It’s not too bad unless you compare it with the second group where 79 percent of the people agreed to invest.

Another study at the University of Minnesota found that a stand- up presentation using visual aids will cause your customers to be willing to pay 26 percent more money for your exact same product or service.

When you stand up, you instantly command authority, attention, and interest. People know it’s time to listen. When you are standing, you can move about, which also keeps attention. Rigid, feet-glued-to-the-floor presenters will elicit loud snoring in short order. People also love visual aids, and you are the best and most reliable one in your presentation.

Don’t sit with your legs crossed before it’s your turn to speak. If your legs go to sleep, you will have to limp (or crawl) to the stage (on the other hand that would get their attention, wouldn’t it?).

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Pitching Bloggers: 15 Rules to Obey

Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to journalists and the press.

But pitching bloggers is vastly different from traditional press relations. New rules apply. If you pitch a blogger the wrong way, you could get written up and publicly slammed by the blogger for everyone on the Internet to see. So how do you go about getting a publicity explosion without it blowing up in your face? Here are a few “do’s” and “don’ts” for getting good blog attention.

1. Don’t leave your pitch in the comments of a blog post. Send a personal email. Leave comments on blog posts, but only to participate in the conversation, not to pitch or talk about you and your products, services or book.

2. Do target your pitch to the interests and niche covered by the blogger. There’s nothing a blogger hates more than receiving pitches completely unrelated to their subject.

3. Don’t send a mass mailing press release.

4. Do personalize any pitch or press release with the blogger’s name, spelled correctly of course.

5. Don’t ask for links. Invite the blogger to review your material. They’ll do the rest if they think your pitch is right for their audience.

6. Do develop a relationship with bloggers by reading and commenting on their blogs before you ever pitch them. Subscribe to the RSS feed so you’ll stay current on blog posts.

7. Know who else is talking about you. Research your area of expertise through blog searches on,, and Google alerts.

8. Offer valuable content. Don’t announce your product, book, or services as if they were the greatest thing to be created. Instead tell the blogger how you can solve a problem for their readers. Then mention the book, product or service.

9. Build relationships. Do this over the course of a couple of weeks by participating in the conversations on the bloggers’ blogs.

10. Have your own blog to show bloggers you “get it.” And use trackbacks so they know you’re commenting about them at your own blog before you pitch them. (Trackbacks are an automated blogging feature that notifies a blog when another blog talks about them.)

11. Don’t waste bloggers’ time on something that isn’t relevant to their blog.

12. Don’t use crude language or four-letter words. We see this in a lot in blogs written by professionals who would never dream of using this same language in their clients’ offices.

13. Remember that anything you say to a blogger might be seen by journalists because many journalists read blogs on topics they cover.

14. Certainly, never chastise a blogger for not accepting comments at their blog. Contact them by email if you have comments, feedback or praise about their content.

15. Don’t point out typos at a blogger’s blog. When we find our own typos, we sometimes don’t bother correcting them, because it would go out into the RSS feed again.

For more leading edge Internet Marketing tips go to You can also subscribe to The Blog Squad’s ezine Savvy eBiz Tips at To learn more about using social media tools like blogs, go to Denise Wakeman and Patsi Krakoff are Internet Marketing experts and are known as The Blog Squad.

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