Archive for May, 2011

When posting to your blog, don’t forget to put a clickable link towards the bottom of the post with a call to action. This call to action can be a text link saying for example:

* Change Your Life. Free Info!
* Get Your Free “Killer Website Designs” Ebook!
* Make $5000 Every Time You Speak!
* Learn The 7 Steps To Leadership Success!
* Find Love In 90 days Or Less!

or any call to action that relates to your business. The point is, your blog post is full of great content. Reward your reader with additional content such as a free white paper, report or special training that they will reward you back with by leaving their email or buying a product. You should at least get the visitors email to build your database, so that you can market to them throughout the year.

What happens if there is no call to action link? The reader may read a few of the posts, get reminded of something they read somewhere else and disappear. What about your opt-in box at the top of your blog? As they scroll down to read additional posts, that box disappears from their line of sight, and they may forget all about it. Those opt-in boxes at the top right corner of your blog are notoriously weak for sign ups. A link to a “freebie” or further training embedded in the post, while they are still engaged in the material they are reading, is far more effective.

Don’t let the reader get away without giving you their email address. It takes alot of work to get them to your blog in the first place. The blog is not the “end point” of your marketing, your opt-in or sales letter is. The blog creates interest in your business or service, and quality posts can entice the reader to make a further decision or conversion. Not only that, the search engines love “anchor text” or clickable links made of keywords. Don’t leave links that just have your URL or “click here.” Use a strong call to action and reward your reader with additional quality info and they will give you something in return.

Total immersion in Internet marketing training…  Is it for you?

I have tried a new resource for the past couple of months called It has been a great tool so far in promoting my business and helping drive traffic to my websites. This service is growing by leaps and bounds as a new kind of interactive social network where you can produce your own show, be a guest on other shows and build a huge friends and fan base. (these are called “listeners”)

The site is very easy to use and you can build a branded profile similar to a Facebook fan page with HTML codes, clickable links to webpages and automatic Twitter updates. But the thing I like most is the great Google positioning it has been getting for users.

Your shows can be about any subject under the sun. You can book as many shows as you want and they all stay archived on your channel to be listened to by fans at anytime. You don’t have to be a member to hear the shows, you can click out on a Google search result straight to the episode and listen in on the player that BlogTalkRadio provides.

Obviously, some hosts have many more fans than others. By being a guest on a popular show, you can build a following very quickly and lead those listeners to join your fan base. The episodes can be in 15, 30, 60 or 90 minute lengths and you control your show with a realistic looking dashboard with a countdown timer, intro music that you provide and a list a callers in queue that you can connect live as the show progresses.

If your looking for a new type of venue to express your ideas, share with the world your products and services or just want to one-up your celebrity status, this is the service for you. The service is free for a basic membership and upgrades are available for things such as editing your shows and increasing your callers on stand-by list. Check this great marketing tool out for yourself.

Learn other valuable publicity ideas for your business!

We offer the most reputable AND affordable Internet marketing training available anywhere. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for

Tom Antion – From Youtube to WordPress

Marc covers the steps needed to go from uploading your video on Youtube to embedding the video code onto your wordpress blog.

Would you like to learn at home? The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out for more information.


Top 20 Seminar Scams and How to Avoid Them
by Tom Antion

I decided to write this article after spending over half my speaking career (about 12 years) speaking at public seminars and watching the decline of service provided by seminar speakers and promoters and the increase in scammer speakers getting rich at the expense of mostly unknowing and trusting people.

I’m hoping those speakers/promoters on the edge will clean up their acts and the really bad ones will be exposed. The good ones won’t be bothered a bit because they don’t allow these kinds of activities to occur at their events. I might add that this document is talking about expensive coaching / training programs sold at these seminars, not low cost items like books or a small CD set.

Maybe you need a kick in the rear no matter what the cost
The reason this is such a tough subject is that even some of the worst rip-off events can be an exhilarating shot in the arm or kick in the butt for some people to improve themselves. I’m all for that. What I’m totally against is the manipulation of people solely for financial gain and the devastating letdowns that occur “after” these seminars.

Having a great breakfast here at the Retreat Center before 4 intense days of Internet Marketing training! Clockwise from left: Gail Rubin, Andy Paul, Victoria Harnik, Adam Ace, David Shiang. (Sue Overend slept in, missing the photo shot….zzzzz….)

How can you join in?

Tom Antion – Distance Education Courses

Getting an education online gives you the freedom to study at your own pace. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for

This guy has worked with best-selling authors including, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

“How Authors use Publicity to Make Massive Book Sales” with Tom Antion and Rick Frishman

If you know how to play the media game you can get your name and book in front of literally millions of people.
Wednesday, May 11th, 9:30 PM Eastern

Can’t make it? Register anyway and I’ll send you the recording.

A select group of authors, consultants, speakers, information marketers, and other entrepreneurs have been generating hundreds of thousands dollars, of publicity for themselves while everyone else have been fighting it out to sell their book one at a time through every expensive and time consuming method they can think of.

I’ll be interviewing Rick Frishman, founder of Planned Television Arts, Rick has been one of the leading book publicists in America for over 30 years. He’s worked with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books,

Here’s what you’ll discover on this call with Rick:

=> Why publicity is 100 times better than advertising.

=> How to create a line of back-end products to maximize your income as a publisher on a limited budget.

=> How to become an author in 5 easy steps and in less than 90 days.

=> Real life stories about the “legends” in the business and what you can learn from them.

=> Understanding the differences between retainers and “pay for placement” PR and why it’s important to you.

=> What does a publicity department do for you at a publishing firm and what that means for you.

=> Designing a press release that will generate results and get the media to pick up the phone and call you.

=> How to get published in the traditional manner and not get taken advantage of.

=> How agents work, what they do and why you need to get them on your side.

=> Understanding the pluses and minuses of radio, TV and other media sources.

=> How to create a press kit that will get you noticed and get you coverage.

=> How to maximize your effectiveness when you’re in front of the media to increase your chances for success. And like any teleclass of mine, you’ll get much, much more

Register for this complimentary teleclass right away.

Telephone bridge line space is limited.

I’ll talk to you Wednesday at 9:30 PM Eastern.

Tom Antion