Archive for October, 2013

Understanding Facebook Insights

Do you use Facebook Insights on your Business Page?

Facebook Insights can help you see what marketing techniques are working for you Fan Page. Recently Facebook released an update to the Insights that will help marketers and business owners improve the way they connect with people that matter to their brand. Facebook Insights offers 6 new tabs  they are Overview, Likes, Reach, Visits, Posts, and People


Here are the major Insight changes:

New Page Likes:  your fans

People engaged:  Measures the different readers who have engaged with that particular post. Engagement on a post includes any clicks, likes, comments, or shares.

 Tags: @tags of your Page from others

Each status update has its own metrics that you can see at a glance. To access a post’s metrics look on the Overview tab or Posts tab and click on the individual post.

To get a full overview of the new Facebook Page Insights I have included a YouTube video from John Haydon below:




Your Knowledge 19 Different Ways



You can save a lot of time by repurposing your content. Repurposing is a way to adapt your material to different learning styles. Hopefully you have not been hiding under a rock and you realize that creating relevant, compelling, and unique content is how your business can establish an online presence. In my PDF I reveal the many different ways I repurpose my content so that I can reach as many people as possible. I am giving away this great information here! 

I want you to Join my brand new Social Media Marketing for Speakers, Authors, and Consultants e-mail list where I will be sending out social media tips, tricks, and techniques that will help you take your business to the next level. You will also stay in the loop of any new trainings, promotions, and discounts that I plan on offering in the near future.

Click Below to download your PDF:
“Repurposing: How to Take What You Know and Sell it in 19 Different Ways”


Talk to ya later,

Tom Antion


This just in, Facebook announced an “Objective-based ads” tool! Facebook for Business is making it easier for busineses to advertise by announcing the redesign of its ad buying and reporting tool. Facebook spoke to marketers in many different industries and niches to reveal the objectives that they care about. The objectives include:

  • Clicks to Website
  • Website Conversion
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • In-store Offer Claims
  • Event Responses

So now instead of choosing the ad, businesses can choose the objective and Facebook will suggest an appropriate ad- type so marketers can reach their goals. This is a great way for advertisers to create campaigns based on what they want to accomplish.

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Facebook states these objectives are now “the new starting point for buying ads on Facebook.” The ad manager was also updated so marketers can have a simplified way to view how many times their objective was met and the cost. This will alleviate any confusion that marketers had in the past trying to narrow down the important metrics for their campaigns.


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Facebook states, “Global rollout of objective-based buying and reporting, as well as the ability to select placement, has started today and will continue over the next few weeks.” The new options will be available via the AdCreate tool, the Power Editor, and the API.

Build Your Website on a Shoestring Budget


I will be rebroadcasting my complimentary educational webinar on October 3, 2013 at 8pm EST. This will be a great session on:

“How To Create Websites the Search Engines Love for Less Than 20 Bucks”


Once you listen to this webinar you will have questions and I will be on the line live to answer any of your concerns. I will also have a very special bonus for people that attend the webinar live.

You will learn:

=> How to make a gorgeous website or blog in 2 days or less  . ..once you know the secrets you’ll never overpay or wait forever to have a massive web presence.

=> How to choose a domain name . . . cute names aren’t always in your best interest.

=> Where to get cheap and reliable hosting . . . pick the right place and have your website going with just a couple clicks.

=> What plugins are…and how they make your website do all kinds of cool things.

=> How many widgets it takes to change a light bulb hahahaha…well maybe I won’t cover that, but you will know exactly what widgets are and what they’ll do for you.

=> How to add things to your site with virtually zero web skills…Put in a couple hours practice and you’ll be publishing around the world for ZERO cost.

=> Where to go to get custom graphics for your site for less than 10 bucks. . . great graphics are dime a dozen if you know where to get them.

=> How to notify the entire world every time you add content to your site. . . .thousands of geeks are happy to give you their “Ping” lists.

And like anything I do….you’ll get much, much more!


Click image below to register for the complimentary webinar!