Archive for February, 2014


Content marketing is not going anywhere. Content works directly with your social media strategy.

Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right?

The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas.

Let’s take a closer look at those three stages and more importantly, what to do about each one.

3 Stages

Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.

What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull. You should block out and schedule a time to produce your content.

Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.

What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content. Sometimes we get stuck trying to be like everybody else. look for inspiration but sure you always follow your own unique flow.

Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.

What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills. Look for areas for improvement. Did the article writer leave out an important step or was the explanation confusing?

The Next Step – Grab your spot in our upcoming webinar “Profitable Content Creation – How to Create Profitable Content in 20 Minutes or Less with Jeff Herring” Hosted by Tom Antion

When: Thursday February 27th at 8 pm EST

Register for the webinar by clicking the image below!


Rub Shoulders With Book Industry Experts

Author101 Los Angeles


Are you ready to take action and turn your writing and ideas into a profitable business?

This can be your jumpstart to a better life and business.
If you are writing a book, thinking about writing a book, or already have a book you can learn how to take your efforts to the next level.

Grow your brand the right way. There is so much hype being passed around online, it is easy for any entrepreneur to get lost and feel overwhelmed.

If you are ready to complete your journey of writing a book, establishing your platform and increasing your business opportunities I would love to see you at:

Event: Author 101 University

Dates: March 6 -9, 2014

Location: Los Angeles, CA Westin LAX- right at the airport.

Authors, consultants, speakers and entrepreneurs like yourself fly in from all over the world to network with leading marketing and publishing experts.

Invest in yourself and business and enjoy a power packed weekend with me and a ton of industry experts.

There is so much experience and knowledge between Rick Frishman, Wendy Lipton Dibner, Lisa Cherney, Barbara DeAngelis, Alex Carroll, John Assaraf, Starley Murray, Peter Hoppenfeld, Roberto Candelaria and many others you should be prepared to learn and take action.

This select group of authors, consultants, speakers, information marketers, and other entrepreneurs have been generating
hundreds of thousands dollars, of publicity for themselves while
everyone else have been fighting it out to sell their book one at
a time through every expensive and time consuming method they can
think of.

Author 101 University is one of the longest running, most credible seminars in the book industry.

See what previous attendees had to say >>>

Authors and entrepreneurs walked away feeling empowered to live their dreams. The experts at Author 101 University share the knowledge and tools that will help you create a successful author platform. Building an author platform is how you can make sure your brand will be around for the long haul.

If you are ready for some fun use RUBIX (that’s my dog) as the coupon code (get $100 off) when you check out and remember….you can bring a friend which pretty much cuts your expenses in half and
gives you a built in accountability partner.

I think you should visit the site and see everything we have in store for you. Watch my video at:

I can’t wait to see you there.

Catch ya
Tom Antion

Efficiency vs Effectiveness


Efficiency and effectiveness are common words used in marketing and business. Knowing the difference can help you become a better leader and business owner.

First lets look at the definition:

Effective (adj.): adequate to accomplish a purpose; producing the intended or expected result: effective teaching methods; effective steps toward peace.

Efficient (adj.): accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort: The assembly line increased industry’s efficiency.

This quote by Peter Drucker, helped me remember the difference.


Efficiency is doing things right;

As a leader you have a lot of mountains to move on a daily basis. Don’t focus on how to move the mountain, focus instead on the goal. You want to move the right mountain at the right time. When you make your to – do list, make a cognizant effort to focus on the steps that move you closer to your business goals.

Remember to stay focused and keep your eye and actions on the prize!


Author Platform


The process of marketing a book online can be overwhelming to many authors.
Some authors run to social media without a strategy and end up disappointed with the results.  Social media is all about forming relationships with like-minded people, and forming meaningful relationships takes time.

If you want to become a successful author you should start building your author platform now. Your author platform is a loyal community of people that are eager to support you and your brand. Currently, the most effective way to build an author platform is through social media.

A strong author platform can help you increase your readership and create a buzz for your brand.

Social media makes it possible for unknown authors to publicize their books at a low cost and become successful.
Even if you still want to pursue the traditional way of publishing, you should still be aware that publishers have strict budgets and wont spend money on promoting an author that has no following.
Social media is not a quick fix marketing technique, a successful author platform is built from being consistent and relevant in your niche. To build your author platform you need:

A Clear Target Audience

You should define who you want to reach with your book. Once you narrow down on who you are writing for everything will start to make sense. Instead of saying your book is for anybody that reads, I recommend that you get specific so that you can target the right group of people. Once you find your target market you should study their habits.
You target audience will give you ideas for unique ways to market and promote your book. Remember you are using social media to build relationships.

Publish Original Content

Social media is always changing and you never want to put all your marketing efforts on a platform you don’t control. As an author you should adapt accordingly, but always make sure you have a blog that you update regularly. Your blog is your home base, this is where you can turn a follower into a loyal customer. By producing your own content you are able to drive traffic to your website, reach new readers and engage with your current readers.

Set Up an Email List

Find creative ways to get people on your list with your original content. Email is a great way to form a relationship and stay top of mind with your subscribers. This is also how you can let your loyal fans know what you have going on, new books, engagements, ect.  Your email list will allow you to connect with your audience on a deeper level.

Make time for Social Media

A social media strategy does not have to be complicated. I recommend planning ahead to save time and to maximize your content.  Staying consistent is important when managing social media.

Remember to give yourself time to learn new technology if social media is new to you. Social media is not going anywhere, so you should start using it to your advantage.

The four tips listed above will help you build a successful author platform. Now it is time for you to take action! Think about what you can do to reach more people. If you need ideas, look to other authors in your niche.  It is never too soon to start building your author platform. Consumers have to trust you before they buy and your platform will help you establish that trust.