Archive for March, 2014

Social Media Marketing, Consuming vs Producing




Are you a busy entrepreneur, a professional speaker, a consultant, or an author looking to capitalize on the time you spend on social media marketing?

Dp you you want to know how to maintain a consistent brand presence on social media without wasting hours of time?

You heard a million myths about why you should or shouldn’t automate your social media and not sure what to believe.

You envision a perfect solution, one that can give you a balance between automation and engagement for your brand.

You are not alone many entrepreneurs run into these same issues.  I recommend social media automation. In this post I will cover how  automation can help you manage your social media marketing.


Social Media Automation

Establishing and executing an effective social media marketing strategy isn’t easy. You heard it all before, give your target market what they need and solve their problems. You constantly hear, send out links to relevant information, respond quickly to questions and comments and do it all while maintaining your business.


Why Automate?

You should automate some of your social media activity to make sure you are using your time effectively. With automation you will be able to focus your energy on engaging with your target audience. You can also establish a strategy for the content that you want to post. A social media automation strategy also allows you to update multiple social media accounts simultaneously.

Does this sound like you?

Do you spend a lot of time trying to figure out what content to share?

Do you log in the various social media platforms and you find yourself clicking links, scrolling through the news feed and reading blog updates?

Do you often times feel overwhelmed when you log in?

I understand that managing social media can be very time consuming and overwhelmimg. But, with a strategy you can begin to manage your time more effectively. Constantly stressing out over what content to post or share takes away from the time you should be engaging with your audience. Automating your social media accounts can help you streamline your marketing efforts.


Remember: Social media is all about establishing a relationship with people that are interested in you and your business. So engagement should be a priority when you log in.


Content is everywhere! As an entrepreneur it is your goal to manage the flow and distribute content that you think your audience will be interested in.


There is an abundance of content floating around on social media and sometimes we as entrepreneurs get sucked in the mix with no strategy and no time which is a combination for disaster. By automating your content you are taking the stress out of trying to figure out what you want to produce. Automation involves scheduling content ahead of time so it can be delivered to your audience.

 Social Media Circle of Life

1. You must consume content so that you can stay current in your industry

2. You must engage so that you can bring awareness to your brand

3. You must produce so that you can become the go to expert with in your community.

Many entrepreneurs fall into the constantly consuming trap. They never set time aside to engage and when it is time to produce they have no idea what to say. It is real easy to log in and never talk to anybody. Have you ever been guilty of reading blogs, clicking links  and browsing but never actually engaging? if you answered yes,  a balanced strategy can help you can stay focus when you log in.


You can automate

  • Links to your blog posts
  • Quotes/ Motivation
  • Questions
  • Links to content


Plan of Attack!


When you log in  for your social media session decide if you are there to consume or produce.

Let me explain the difference:

Consuming Content is clicking on links, reading blog posts, and reading status updates.

Producing content is sharing content that either you produced or somebody in your industry.


If you decide you are logging in to consume great! Set the timer and click away. While you are consuming all the great information written by your peers take note of any useful information you come across that can benefit your audience.  If you decide you are logging in to produce content send out a link to your blog and share interesting information published by others.

This is where automation can help. The tools I use are and

Hootsuite is a social media management system for businesses that helps busy entrepreneurs streamline their workflow. Hootesuite gives you the  ability to schedule updates to multiple social media platforms. I use Hootsuite to schedule motivational quotes, questions, and links to my blog posts. Also, if something needs to be sent out at a specific time during the day I use Hootsuite. allows you to share content that you find online to multiple social media platforms. Buffer is great if you find a article or blog post that you would like to share with your community you can add that to your Buffer account. Buffer picks the best times to send out your content, so make sure anything that you want to share via Buffer is content that is evergreen and not something with time restrictions.

Once you set up your Hootsuite and Buffer the time you spend consuming can be use to produce content. Once you fill up your Hootsuite and Buffer with content you can now focus on engagement. Engagement is the key to forming a relationship with your community.

Do you plan on using social media automation for your business?













Working in an industry that is forever changing can be a gift and curse for your brand. You know by now It is super competitive in the business world. Keeping up with current changes, news and trends in your industry can be a challenge for many entrepreneurs.

The Internet is the land of opportunity, for entrepreneurs. It is also the land of distractions and shiny objects.

You can learn how to determine what industry changes are important for your brand with research. Being around and using your experience also helps with this process.

The purpose of this blog post is to help you discover how to identify what is good for your brand in a world where change is constant.

For example a social media manager job is to keep up with all the different social media platforms for many clients.

They have to determine what social media changes will affect the marketing goals of their clients. It is not possible to commit 100% to every shiny object and be successful. So, when evaluating the importance of news or trends the social media manager has to keep the core values core values, mission and goals of their client first.

In this post I will introduce you to 4 basic and entrepreneur friendly processes that can help your brand roll with the change.

The Internet is full of shiny objects and it is easy to get distracted with the next best thing. If you want to survive in a changing industry you must be clear and stick to your brands core values, mission and goals.
You should focus on what makes your brand special. This approach will help you weed out processes and shiny objects that are not worth your time. Staying current and in the loop will allow you to make educated decisions when evaluating your industry.

Marketing, is marketing no mater the platform and one critical step is knowing what your competitors are doing. I don’t say this so you can go out there and copy them, but you should be aware of what is or isn’t working in your industry. Being aware will help you establish your own path for the future of your brand.

Below, I list 4 Effective Ways You Can Stay Current in Any Industry Online:


Find and Follow Your Competitors on Social Media

For starters both Facebook and Twitter have an option to build various lists.

A list will allow you to group certain accounts together in one area so you can filter out distractions. You can set up a list to follow key influencers, competitors and consumers in your industry. So when you log in you have easy access to the most important industry news.
You can elect to follow competitors either publicly or privately via lists.
Social media is a great platform for keeping up with key industry leaders and the larger brands. They have the resources and money to analyze market trends and love sharing their insight.

Set Up Google Alerts

It is free and effective you can get updates on your competitors activity online. You can also add alerts for keywords in your industry. You have the option to select what is important to you such as video, blogs or forum discussions. You can have the alerts sent to your email daily, weekly or as they happen.

Become an Opt- In List Fanatic!

I recommend joining key competitors email lists so you can see their processes and current campaigns. This will help you with content ideas and approaches for your own brand.

Make a Continuous Effort to be a Student in Your Industry

I believe entrepreneurs should stay open to learning new things. Sharing what you learn will allow your community to engage and give their opinion. You can also test different mediums for sharing your own content and test what gets the most engagement. When is the last time you learned something new in your industry?

All the research and competitor analysis will not matter if during the process you loose sight of your brands core values. Focus on going out of your way to give value so you can stay top of mind with your audience.

Analyzing competitors will help you understand your target market and industry. Use some creativity and your own point of view. Try to place yourself in the consumers shoes so you can relate. If you begin to create products that are relevant to your consumers your brand will grow.

How do you keep up with changes in your industry?