Are you using Twitter to market your brand and services? I love helping entrepreneurs grow their public speaking and author platform and I am here to keep you in the loop.

Did you see the new Twitter profile yet?

It definitely catches the eye! I know you have probably been working real hard writing or promoting your book, so I will give you the inside scoop. Twitter rolled out a profile redesign that puts your great content on display.

Here is what changed:

Larger profile photo: Show off those pearly whites with a professional looking headshot. The new size is 400 x 400 pixels.

Your header image: Takes up more real estate the size is now 1500 x 500 pixels. This is a great area to highlight your brands products and services. 

Best Tweets: The Tweets on your profile with the most engagement will appear in a larger text, so viewers can find your best content easily.

Pinned Tweet: You can pin one of your favorite tweets to the top of your profile. This is great for marketers, to display to their followers what your brand is all about.

You can use the Pin Tweet feature to highlight:

  • An upcoming webinar
  • Your Opt – in offer
  • Pin a tweet that explains what to expect from your services.

Look for ways to drive emotion so viewers will be compelled to follow you. There are many options here just make sure you always put your best foot forward with valuable content that people would want to share.

Filtered Tweets: You can choose what timeline to view when surfing Twitter profiles. Your options are Tweets, Tweets with photos/ videos or Tweets and replies.

Change is good and if your working online you know change is constant. How will you use the new Pin Tweet feature?

Also, make sure you get your graphics designer the new profile picture and header dimensions so you can take advantage of layout.

So go check out the changes and don’t forget to follow me once your their @TomAntion.