publicity Archives

Protection Dogs Elite

I have created a new business venture based upon not only my love for dogs, but based around my new best friend, Rubix.

Rubix is a protection dog specially trained for executives, ex-military, politicians or any other high-profile person needing specific canine protection services.

Housed on 54 acres in Southeastern Virginia, Protection Dogs Elite is one of the largest private dog training facilities in the world. Maintaining a staff of 53 people we are not working out of our garage like many of the firms you may see on the Internet. We have one of the largest kennels in the world housing in excess of 220 dogs at any one time.

Even though we are a large and substantial company, we don’t turn out production line dogs. Our founder and chief trainer (see below) would kick some serious butt if we sold a dog that could not do exactly what we promised and more. Our washout rate (dogs that are sent back for poor performance) is near zero and we want to keep it that way.

In addition to our numerous training fields (necessary so the dogs aren’t only obedient in one location), we have:

■ A Multi-Room Home Invasion Scenario Building
■ Carjacking Training Vehicles
■ A World-Class Military / Special Forces Grade Obstacle Course w/ Tunnel
■ Stair Training
■ Slippery Floor Training
■ Gunfire Training
■ Explosives Detection Training
■ A Video Production Set
■ Classrooms
■ Helicopter and Airplane Landing Facilities nearby with complimentary car service

Check out our videos on Youtube!

Making a Kindle version of your e-book or hard cover version is a must in today’s market.

Amazon is selling 130 Kindle versions to every 100 hardcovers on their site. This is a great opportunity for you to get more sales and more exposure for your books. Kindle versions reach more people in countries where bookstores are rare, giving authors access to emerging markets and a greater reach. Kindle versions are also less expensive not only to print, but to purchase for the customer. This can save on printing costs for the author and Kindle versions are generally 30% less in price than their printed counterparts.

Customers can also purchase more books than they could in past considering the weight and space restrictions on printed books. You may never had in the past a room to store 1000 books, but with Kindle versions you can.

Check out this free service to convert any webpage text… blog feeds and webpages into an e-book or Kindle file

and check out PubIt!

that can turn your e-book into the file for the Barnes and Noble reader. Let’s start expanding our reach beyond anything we had in the past with these new developments in e-books! Learn more about self-publishing your material.

This guy has worked with best-selling authors including, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

“How Authors use Publicity to Make Massive Book Sales” with Tom Antion and Rick Frishman

If you know how to play the media game you can get your name and book in front of literally millions of people.
Wednesday, May 11th, 9:30 PM Eastern

Can’t make it? Register anyway and I’ll send you the recording.

A select group of authors, consultants, speakers, information marketers, and other entrepreneurs have been generating hundreds of thousands dollars, of publicity for themselves while everyone else have been fighting it out to sell their book one at a time through every expensive and time consuming method they can think of.

I’ll be interviewing Rick Frishman, founder of Planned Television Arts, Rick has been one of the leading book publicists in America for over 30 years. He’s worked with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books,

Here’s what you’ll discover on this call with Rick:

=> Why publicity is 100 times better than advertising.

=> How to create a line of back-end products to maximize your income as a publisher on a limited budget.

=> How to become an author in 5 easy steps and in less than 90 days.

=> Real life stories about the “legends” in the business and what you can learn from them.

=> Understanding the differences between retainers and “pay for placement” PR and why it’s important to you.

=> What does a publicity department do for you at a publishing firm and what that means for you.

=> Designing a press release that will generate results and get the media to pick up the phone and call you.

=> How to get published in the traditional manner and not get taken advantage of.

=> How agents work, what they do and why you need to get them on your side.

=> Understanding the pluses and minuses of radio, TV and other media sources.

=> How to create a press kit that will get you noticed and get you coverage.

=> How to maximize your effectiveness when you’re in front of the media to increase your chances for success. And like any teleclass of mine, you’ll get much, much more

Register for this complimentary teleclass right away.

Telephone bridge line space is limited.

I’ll talk to you Wednesday at 9:30 PM Eastern.

Tom Antion

Does this sound like you?

You can’t understand why the business reporter at your local newspaper has quoted your competitor in five separate stories but hasn’t called you once.

Your company sends out more than two dozen news releases every year about new employees and promotions, but they result in little more than a few lines of type.

The 12-page speech your boss wrote when he spoke at the local Rotary Club luncheon would have made an excellent column for the local business magazine. But after you mailed it to the editor, you never heard a word.

If your attempts at media coverage have fallen flat, quit grumbling and start taking a proactive approach to free publicity by identifying interesting, compelling story ideas the media need. Yes, NEED. Newspapers, magazines and trade publications have hundreds of thousands of column inches to fill. TV and radio stations have hundreds of hours of news and community interest programs they must broadcast. The number of media outlets is greater than ever, and competition is fierce for advertising dollars, viewers and subscribers. The secret to savvy media relations is knowing exactly what they want, then giving it to them.

Find out how free publicity can change the way you do business!