Efficiency and effectiveness are common words used in marketing and business. Knowing the difference can help you become a better leader and business owner.

First lets look at the Dictionary.com definition:

Effective (adj.): adequate to accomplish a purpose; producing the intended or expected result: effective teaching methods; effective steps toward peace.

Efficient (adj.): accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort: The assembly line increased industry’s efficiency.

This quote by Peter Drucker, helped me remember the difference.


Efficiency is doing things right;

As a leader you have a lot of mountains to move on a daily basis. Don’t focus on how to move the mountain, focus instead on the goal. You want to move the right mountain at the right time. When you make your to – do list, make a cognizant effort to focus on the steps that move you closer to your business goals.

Remember to stay focused and keep your eye and actions on the prize!

Filed under: internet marketing

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