Entry Stragtegies

You might not realize that a visitor may enter your site at just about any of your webpages. Note: a blog posting is also considered a webpage. This happens because, hopefully, each of your webpages is optimized to get a high ranking in a search engine.

When a particular page gets that high ranking, people clicking on it go directly to the page and bypass your home page. This is a good thing because you want the person to feel they found exactly what they were looking for.

It’s not a good idea to try to show them everything you have to offer in hopes they will buy it all. What you are doing is totally confusing them, as well as annoying them too.

They hit your site because they were looking for something specific and you gave them something general. When you do that, they move on to someone else’s site quickly.

What you want to do is make sure that when they do hit one of these secondary pages on your site, they can still navigate easily around the rest of the site. Send a friend of yours who might not be too familiar with your site directly to a subpage of your site.
Ask them to try to get around in your site and to jot down what questions they had as they tried to navigate. Take this feedback and use it to make sure there is no doubt what to do when a visitor wants to explore the rest of your web.

A good exercise is to try to force yourself into only 5 navigation buttons total. This includes the “Home” button. This really forces you to think out a simple navigation system that’s not confusing.

Learn to start a successful business on the web.

Filed under: internet marketing

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