Author Platform


The process of marketing a book online can be overwhelming to many authors.
Some authors run to social media without a strategy and end up disappointed with the results.  Social media is all about forming relationships with like-minded people, and forming meaningful relationships takes time.

If you want to become a successful author you should start building your author platform now. Your author platform is a loyal community of people that are eager to support you and your brand. Currently, the most effective way to build an author platform is through social media.

A strong author platform can help you increase your readership and create a buzz for your brand.

Social media makes it possible for unknown authors to publicize their books at a low cost and become successful.
Even if you still want to pursue the traditional way of publishing, you should still be aware that publishers have strict budgets and wont spend money on promoting an author that has no following.
Social media is not a quick fix marketing technique, a successful author platform is built from being consistent and relevant in your niche. To build your author platform you need:

A Clear Target Audience

You should define who you want to reach with your book. Once you narrow down on who you are writing for everything will start to make sense. Instead of saying your book is for anybody that reads, I recommend that you get specific so that you can target the right group of people. Once you find your target market you should study their habits.
You target audience will give you ideas for unique ways to market and promote your book. Remember you are using social media to build relationships.

Publish Original Content

Social media is always changing and you never want to put all your marketing efforts on a platform you don’t control. As an author you should adapt accordingly, but always make sure you have a blog that you update regularly. Your blog is your home base, this is where you can turn a follower into a loyal customer. By producing your own content you are able to drive traffic to your website, reach new readers and engage with your current readers.

Set Up an Email List

Find creative ways to get people on your list with your original content. Email is a great way to form a relationship and stay top of mind with your subscribers. This is also how you can let your loyal fans know what you have going on, new books, engagements, ect.  Your email list will allow you to connect with your audience on a deeper level.

Make time for Social Media

A social media strategy does not have to be complicated. I recommend planning ahead to save time and to maximize your content.  Staying consistent is important when managing social media.

Remember to give yourself time to learn new technology if social media is new to you. Social media is not going anywhere, so you should start using it to your advantage.

The four tips listed above will help you build a successful author platform. Now it is time for you to take action! Think about what you can do to reach more people. If you need ideas, look to other authors in your niche.  It is never too soon to start building your author platform. Consumers have to trust you before they buy and your platform will help you establish that trust.


Filed under: AuthorsSocial Media Marketing

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