Tom Antion: Motivational Speaking

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Tom Antion: “Best Of” Products

“Best Of” products are really easy to produce because the really hard work of creating the individual products in the first place has already been done. You simply repackage the work.

I’m in the process right now of creating several “Best Of” products. The first one I’m creating comes from all the work I’ve done over the past 4 years publishing “Great Speaking” Ezine. I’ll get at least five new products out of this. Each product will be based on one of the regular four sections of the ezine and the fifth product will be a package deal with all the sections included.

Here are the products I’ll get from “Great Speaking”:

The Best of “Great Speaking” Quick Tips
The Best of “Great Speaking” Advanced Tips
The Best of “Great Speaking” Humor Tips
The Best of “Great Speaking” Marketing Tips
Get em all for one special price!
I’ll get even more products from the many audio tapes I have.

I haven’t even figured out all the combinations I can do yet, but here is a brief stab at it:

The Best of Tom Antion’s Media Marketing
The Best of Tom Antion’s Speaking Tips
The Best of Tom Antion’s Internet Marketing Tips
and it can go on and on.

Then I can make the best of my Ebooks, CDs etc. This could go on all next year if I wanted it to.

The idea here falls back into my regular product strategy. Keep producing products that sell on their own and then bundle them together in different ways to keep them alive and fresh and cranking income for you.

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Tom Antion: More Speaker Humor

=> “You are such a good friend that if we were on a
sinking ship and there was only one life jacket….
I’d miss you heaps and think of you often.”

=> How many psychologists does it take to change a
light bulb?  None, the bulb will change itself when it
is ready.

=> You’re as young as you feel but seldom as important

=> Did you ever notice that intelligence tests are biased
   toward the literate?

=> I called up a temp agency looking for work and they
   asked if I had any phone skills. I said, “I called you
   didn’t I?”

=> Some people always give 100% at work:
   12%  Monday
   23%  Tuesday
   40%  Wednesday
   20%  Thursday
   5%  Friday

=> My receptionist hated her job. She kept answering the
   phone, “Hello. Can you help me?”

=> Its hard to make a comeback when you haven’t been anywhere.

=> Hard work will pay off later. Laziness pays off now!

=> The latest survey shows that three out of four people
   make up 75% of the population.

=> If at first you don’t succeed. No one will be surprised.

=> People used to just look for a free lunch. Now they want
   it delivered too.

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Tom Antion: Bloopers

Bloopers are clumsy mistakes that are usually made in
The television show “TV’s Bloopers and Practical
Jokes” and many blooper books are indicators of the interest
we have in other people’s goofs. Here are two from “All
Time Great Bloopers” by Blooper Snooper Kermit Schafer and
one from “More Press Boners” by Earle Tempel, and how you
might use them in a presentation.

=> A while back I heard about a DJ on WIOD in Miami, Florida
who said, “This is Alan Courtney speaking. Don’t forget,
tonight at nine, our special guest . . . (pause) . . .will be
. . . I forgot.” Well, I haven’t forgotten why we are here
today . . . or (For an introducer) I couldn’t possibly
forget who is here with us today.

=> Mayor Daley of Chicago was being interviewed on TV
following the riots during the Democratic convention. The
mayor stated, “The police in Chicago are not here to create
disorder, they are here to preserve it.” I hope I don’t
create or preserve any disorder in my presentation today.

=> From The San Leandro, CA News: I saw a notice in the
newspaper the other day. It said, “Industrial Boulevard is
empty because it is a road to nowhere. Work is underway to
extend it.” If we keep developing the obsolete widget. We
will be on the road to nowhere too.

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Tom Antion: Make ‘Em The Stars

If you make the audience the stars, they will make you the star by giving you higher evaluations and buying more of your ideas, products and services. Here are a few ways to do it:

=> Get them on stage with you. I find an excuse in virtually every presentation to have one or many people up there with me.

=> Mention their individual names, or subgroups during the program. Praise their accomplishments and mention the good ideas you got from them in your pre program research.

=> Put quotations of the audience members in the handouts. . . . again you could have easily gleaned quotes during your pre program research.

=> Put quotations and ideas of the audience members in custom visuals (overheads, slides and computer generated images). I do custom quote overheads with my company name on them at the bottom. After using it in the presentation, I give it to the person who gave me the information. I’ve seen these pinned up on the recipients bulletin board long after my presentation.

=> Give out awards. Find out who the unsung heros are and make up an award to present during your presentation.

=> Give out prizes for people who participate in a positive way.

Want to be more professional in the way you approach each speaking engagement? Do at least two of the above items every time you speak. . . . Raise the bar and make them the stars. (Ref: Wake em Up Business Presentations)

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