Tom Antion: Go Early

I recently spoke to about 450 people at Mark Joyner’s Survival
Tactics Marketing Seminar. I spoke on the last day after many
fine speakers had gone before me.

My tip here is to listen to all the speakers before you whenever
you can. That way you can either refer back to what they said or
avoid duplicating things they said which would reflect poorly on

In this case I was also able to pick out things from the other
speakers and play off them.

EXAMPLE: Superstar speaker Ted Nicholas said that advances in
health care and longevity would soon allow people to live to be
120 years old. He said he was going to throw a $10,000.00 seminar
on his 120th birthday.

I came on and said that not only was I going to throw a
$10,000.00 seminar on my 120th birthday, but that I was going to
give the audience members a big discount if they gave me a
deposit today. — Everyone cracked up.

So go early when you can and pay attention to the other speakers.

Learn to create a speaking business for yourself!

Tom Antion: Tennis For The Gravity Challenged

Check out Tom’s new website:

This site has one purpose. To teach tennis tactics so you can make your opponent run like crazy and suck air so bad that you win easy points and the match.

You don’t have to be a fatso like me to use this site. The techniques taught here will work for anyone of any age.
But if you are overweight and out of shape, mastering what you learn here will help you to crush the people that are holding their own with you now and allow you to beat people who you normally can’t beat.

The DVD is coming soon and you do NOT want to miss it! Visit the site to see the trailer.

Tom Antion: Making Big Money With eBay

Starting an ebay auctions facebook strategies
can create wealth online making money from home..Make $7000 a month
from your home based business. Advertise your online ebay auctions
on twitter to your increased twitter followers.Retire early with
creating welath from your ebay store, find the right items to sell
on ebay and online auctions.

Learn to build an online business of your own!

Tom Antion: Put Out…. The Easy Way

In an effort to keep at least one of my feet imbedded deeply in my own mouth I told a lady in one of my seminars that she just needed to “Put Out” if she wanted to get more business.

NOW WAIT A MINUTE . . . Before you start sending me hate mail like that goof ball a couple weeks ago, let me explain. I was trying to tell her that instead of guarding everything she had ever created that she should give it away and more business would come to her.

Here’s how it works: You may remember that a little over a month ago I “put out” a FREE 7 Day mini course on Electronic Marketing. (If you missed it, you can still take it by sending a blank email to ) About 1200 people signed up for it in the first couple days. At the end of the first week I took in about $7000.00 in sales from my FREE minicourse.

You might ask, “Tom, was it a scam? Was it just a giant sales letter?” No it was not a scam, and the answer to the second question is yes AND no. It was a perfectly legitimate and credible marketing technique. . . . It’s not new either. It’s called “Give before you get.”

I gave good information that people need to know so that they can both thrive in E Marketing and also so they don’t get taken by people selling them poor services. There is nothing wrong with educating people about the benefits of your service. There was no hard sales pitch at all. Once the people who took the course realized that there was quite a bit they needed to know, they made the decision to purchase the information.

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Tom Antion: Be A Little Phony On The Phone

“Wow! Your phone message is just too happy!” “You’ve got way too much energy.” “How do you stay so upbeat?” These are just some of the comments I get about my voice mail message and my technique for answering the phone. Many times I answer personally and the person on the other end of the line starts to leave a message. They think I’m the voice mail. Hahaha I tell them I answer that way so if I don*t like them I can say “beep” and hang up.

You can’t catch me answering the phone poorly. If I feel bad, I still answer the phone in an upbeat manner which sometimes knocks me out of my bad mood. If I feel so bad that I just can’t rise to the occasion, then I DON’T ANSWER THE PHONE. It’s all part of walking your talk, or I guess in this case you would call it “talking your talk.” If I profess to be able to create excitement in the client’s organization and I can*t even do it in my own, I’ve lost a considerable amount of credibility. My interns aren’t even allowed to answer the phone until they can absolutely prove that they won’t hurt my reputation of being upbeat and exciting.

Listen to your own voice mail message. Is it as enthusiastic as it could be? Does it convey the personality you are selling to the client? How about the way you answer the phone? Would you be proud if I called you and critiqued your technique?

You can sell a ton of products and services just because of the way you act on the telephone. Be a little phony if you’re not feeling great, but push yourself toward enthusiasm. Potential clients don’t want to hire a dud.

Get more great tips for marketing your speaker business!

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Tom Antion: Storytelling Tips

Learn how to change characters in your story. $5.00 30 day trial with over 350 public and professional speaking videos.  

FriendFeed is a great way to share articles, videos, status updates and a ton of other important information with collegues and prospects. If you haven’t seen it yet, it is a bit like the Home Page updates on Facebook that you see when you login. Everyone that you subscribe to will see all of the recent activity you have done on any of 56 services that you work with.

When you send a Tweet, bookmark a site on Digg, upload a YouTube video, post a blog, or join a group on LinkedIn your subscribers will be notified in a feed stream in real time that has a link straight to the source. You can watch videos right in the FriendFeed stream and click out to blog posts. It is especially helpful in getting your bookmarks on Digg, Reddit and Delicious seen and voted on.

In one click, you can add all of your Facebook friends that have a FriendFeed account to subscribe to yours. I grabbed up 1300 followers from Tom’s Facebook friends in 5 minutes. Now, no matter what site I update for him, the FriendFeed updates automatically and all 1300 followers are notified. Used in conjunction with, you can use Ping to update all of your social sites at once, then the updates feed from each of those sites to your FriendFeed account. You can get a lot of views in short order of tons of your social marketing. Plus, you get to stay in touch with thousands of others from your FriendFeed home page.

Learn more great ways to network!

Tom Antion: What To Sell On eBay

This video gives a great tip on researching the best things to sell on
For tons of other legitimate ways to make money online visit for a longer video and
“smart” brochure.

Tom Antion: Costumes

No, you don’t have to go on-stage in a gorilla suit, although you could if you wanted to. A costume can be anything from a flashy tie, to a feathered hat, to a full blown shiny Marca Polina outfit (the feminine Marco Polo) complete with an illuminated magic wand, that my friend Sally Walton wears when she talks about the magic art of “Communicating Across Cultures.” Costumes add a flare and excitement to your presentations and certainly help to make them more memorable.

If you don’t like to wear costumes, get the audience members to wear them. Better yet, get the “big shots” to wear them and you will probably be the hit of the meeting. I was doing a customer service talk for a pizza franchise and I had one of the senior managers march into the meeting wearing a filthy, doctor’s lab coat with ketchup all over it (fake blood). I had another senior manager come in with a crisp, new lab coat. I asked a simple question, Which manager would you like operating on you? Of course, all the junior managers yelled out that they wouldn’t let either one of these people operate on them. Everyone was laughing and joking around, but the point was made. They must keep their employees looking clean and neat because nice customers won’t want to be served by grungy food service workers.

Costume characters can be hired to hand out fliers at your event, entertain, and generally create an air of fun and excitement. The local heart association has a “blood drop” costume they use when they are soliciting funds. There are literally hundreds of costumes available through costume shops or via mail order. Just make sure, as always, the theme of the costume matches the theme of your presentation or event.

The best marketing techniques…designed especially for speakers!

It’s 5:30 AM Eastern time. I’m the only one sitting here at the gate area at Cleveland-Hopkins International Airport for my 6:25 AM flight back to Norfolk. While I’m sitting here I had one reminder and one revelation.

The Reminder
As I sit here freezing to death after my brief shuttle ride from the
hotel I’m reminded that I broke my own rule of not going north for any reason in the
winter. Why I broke this rule, I really don’t know. I don’t like snow. I don’t like slush.
And I don’t like the cold. I must be getting senile.

The Revelation
Being the upbeat guy that I am I decided to see how I could turn this
situation into a positive. That’s when I came up with the revelation/idea that is
destined to change the world and is about as “green” as you can get.

My idea is for the United States to purchase the northern part of
Mexico. How much could it cost? A couple hundred billion or so? Who cares? Whatever the
price tag it will be worth it when you hear the rest of my idea.

After we make the purchase and attend the closing (this won’t cost much
because so many real estate attorney’s are hurting for business) we shift the entire
northern United States to the south. Can you imagine how much natural gas, oil, coal,
electricity and wood we would save? It would more than pay for the purchase.

Also, our population growth would stabilize because people would be able
spend way more time outside instead of accidentally spawning way too many kids in an
effort to keep warm using body heat.

I suggest you begin immediately contacting your local congressperson to
move this idea forward.


Note to speakers from Tom: Do you see how you can come up with
bizarre/memorable/funny material for your speeches just by forcing your mind to look for the
bright side of any situation. Oops. They’re boarding now. I’m heading south.

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