Upcoming Complimentary TeleSeminar
Telephone Bridge Space is Limited

Wed, October 6th, 2010  3:00 PM Eastern Time USA
(Can’t make it? Register Anyway and I’ll send you the link to the recording)

How Authors use Publicity to
Make Massive Book Sales

with Tom Antion & Rick Frishman


Register for this free call below:

If you know how to play the media game you can get your name and
book in front of literally millions of people.

A select group of authors, consultants, speakers, information
marketers, and other entrepreneurs have been generating
hundreds of thousands dollars, of publicity for themselves while
everyone else have been fighting it out to sell their book one at
a time through every expensive and time consuming method they can
think of.

I’ll be interviewing Rick Frishman, founder of Planned Television
Arts, Rick has been one of the leading book publicists in America
for over 30 years. He’s worked with many of the top book editors,
literary agents and publishers in America, including Simon and
Schuster, Random House, Wiley, Harper Collins, Pocket Books,
Penguin Putnam, and Hyperion Books,

He has also worked with best-selling authors including Mitch
Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern,
President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John
Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan
Deshowitz, Arnold Palmer, and Harvey Mackay.

Here’s what you’ll discover on this call with Rick:

=> Why publicity is 100 times better than advertising.

=> How to create a line of back-end products to maximize your
income as a publisher on a limited budget.

=> The 6 words every author wants to hear, but very few do…

=> How to become an author in 5 easy steps and in less than 90

=> Getting on Oprah: how do you do it and when you should go
after it.

=> Real life stories about the “legends” in the business and what
you can learn from them.

=> Understanding the differences between retainers and “pay for
placement” PR and why it’s important to you.

=> What does a publicity department do for you at a publishing
firm and what that means for you.

=> Designing a press release that will generate results and get
the media to pick up the phone and call you.

=> How to get published in the traditional manner and not get
taken advantage of.

=> Tips and techniques to generating “back of the room sales” to
maximize your revenue at speaking engagements.

=> How agents work, what they do and why you need to get them on
your side.

=> Understanding the pluses and minuses of radio, TV and other
media sources.

=> How to create a press kit that will get you noticed and get
you coverage.

=> How to maximize your effectiveness when you’re in front of the
media to increase your chances for success.

=> When to use “radio” infomercials and how to maximize your book
sales using them.

and like any teleclass of mine, you’ll get much, much more

Register for this complimentary teleclass right away.
Telephone bridge line space is limited.

I’ll talk to you Wednesday at 3:00 PM Eastern.

Tom Antion

Don’t forget to register above!

Upcoming TeleSeminar
Telephone Bridge Space is Limited

Thursday, July 8th, 2010 9:00 PM Eastern Time USA
(Can’t make it? The first 200 to register get the CD and the shipping is FREE)

“Improve your Web Presence and Sales:
60 Tips in 60 Minutes”
with Tom Antion

Wow! Have things changed since the last time I did this class!
It’s an absolute MUST for you to get a quick overview of what
you and your web/marketing people should be doing to stay
ahead of the curve.

Since the last update two years ago me and my staff have been
working like crazy to bring you the best of what actually works
on the web.

Here are just some of the topics I’ll cover:

=> Social media automation tips

=> All about the new Google penalties

=> Reputation management tips

=> Google’s “Quality Proclamation” and what it means to you

=> Video Sales letters

=> Video Products

=> New upselling techniques

=> The latest on highly profitable pop up boxes and exit strategies

=> Federal Trade Commission endorsement problems

=> Superfast blogging tips

=> New Ebook formats

=> Mobile websites

=> Text marketing


a Big Resource list and like every single thing I do….lots, lots, more

Thursday, July 8th 9:00 PM Eastern time
Can’t make it?
Be one of the first 200 to register and get the complimentary CD

Telephone Bridge line space is limited and my teleclasses sell
out quickly.

Register now before all the complimentary CDs are gone and did I mention
that the shipping is on me?

I’ll talk to you Thursday night. Sign up now!

Tom Antion

P.S. You’ll download your up-to-the-minute resource list the night of the seminar.

$29.95 and

the first 200 signups get a free CD of the seminar

Click Here to vastly improve your web presence and sales

Tom Antion: Asides

In the theater, an “aside” is something said to the audience that is not to be heard by the other actors. If the aside was delivered on a television sitcom, the actor would look right at the camera and talk to the viewers at home instead of talking to the other actors.

To a public speaker it means a temporary departure from the main theme or topic. If you get good at this technique, the audience will think you are a genius. The way it works is that you begin telling a story or delivering information on a certain topic. Then you go off on a tangent (aside) indirectly related to the main theme. When you have finished the aside, you pick up the main theme where you left off and keep right on going.

The audience may think you are lost or confused when you first leave the original topic, but when you return to the main line after the aside, they realize you are in total control. This is very impressive.

Great storytellers are able to take you down several auxiliary paths, but still move you along the main path from beginning to conclusion. I tell a story about some medical work I had done where the doctor said to me, “This will just pinch a little bit. ” This phrase sends me down a whole different path talking about how my dentist had said the same thing and then pushed the Novacaine needle up into my brain, twisted it around, and pulled it out. I then came back to the main line of the medical story until I got to the word gauze. This word sets off another tangential story about my mother ripping gauze off me. Then it is back to the main line again.

You can alert the audience of an upcoming aside by saying the word “incidentally” before you veer off the main path. Another good technique is to go to a different part of the stage when you do the aside. Get good at asides and you will add a new dimension to the way you tell your funny stories or deliver information.

Get 30 days of public speaking training for only $5.00!

Tom Antion: Storytelling Tips

Learn how to change characters in your story. http://www.AmazingPublicSpeaking.com $5.00 30 day trial with over 350 public and professional speaking videos.  

Tom Antion: Screen Size Approximation Chart

Use this as a rough guide when someone asks you how large of a screen you need.

  • 3-5 people 21 inches diagonal (53.34 cm) 

  • 5-9 people 29 inches diagonal (73.66 cm) 

  • 10-15 people 37 inches diagonal (93.98 cm) 

  • 16-35 people 60 inches diagonal (152.4 cm) 

  • 36-50 people 72 inches diagonal (182.88 cm) 

  • 51-140 people 120 inches diagonal (304.8 cm) 

  • 141-220 people 150 inches diagonal (381.0 cm) 

  • 221-390 people 200 inches diagonal (508.0 cm) 

  • 391+ people 300 inches diagonal (762.0 cm) 

Tom Antion: Simple Sells

I’ve come up with example after example over the past couple
years of how having a simple, yet professional website attracts
business better than a complicated flashy site. Again, this month
I’ve got an awesome example of a site that for a very tiny
investment has brought me an enormous return. That site is

This month it got in the very prestigious section of “Inc.
Magazine” called “Best of the Web.”  Not only did it get in the
section, it got the highest rating of all the other sites, some
of which were backed by extremely large corporations. You can
read the entire article here

Folks, this didn’t happen by accident, although there is always
an element of good fortune when something like this occurs. My
experience has shown that gaining knowledge in your field usually
accelerates your good fortune.

The technique I used with this site was to prepare it
specifically for acceptance by Yahoo! the grandaddy of all the
search directories. It has a clean and simple appearance. It’s
extremely easy to navigate. The name is alphabetical so it gets
listed higher in the directory. It has a nice graphic banner with
the organization name on it. The site has many other nuances that
I teach in Butt Camp to secure a good Yahoo! listing. The only
thing at all that moves on the site is a pop up box that I only
recently put on to get more ezine subscribers.

Here are some of the comments from their panel of CEOs: “Quick
and easy to use. The glossary lists most of the important things
that all speakers should know.” “Excellent content.” They didn’t
say, “I was so impressed with a hard to load annoying Flash
presentation” now did they?

Get people that don’t know you, or that don’t know you well to go
through your website and pick it apart. Yes, it might hurt after
you’ve sunk tons of money into some fabulous artistic design, but
it’s going to hurt worse if no one comes to your site because
they can’t find it easily and if they come there and leave
immediately because they can’t figure out what to do.

Get More Great Public Speaking Tips!

Book Review

“The Shortcut to Persuasive Presentations” by Larry Tracy

I’m amazed by Larry Tracy. Larry was an accomplished speaker before I even started. He has the uncanny ability to meet you, learn a few things about you and give a PERFECT introduction as if he’d known you for years.

Larry has endorsements from President Ronald Reagan (the great communicator), Ambassadors and hundreds of other top government, military and political figures.

His book has a very interesting section called “Murder Boards”. This is a group of people that hit you with every hard question in the book BEFORE you do your actual presentation. . . . Talk about high level preparation.

One of Larry’s jobs was to explain government policy to some of the most demanding and hostile audiences in the country. He did this over 400 times. If you do what’s in this book, I don’t believe there is anything that could shake you up on stage.

Larry gives exact details on how to deal with difficult audiences and even how to lure debaters into saying things that undermine themselves to their supporters.

I also loved Larry’s explanation of “Primacy” and “Recency”. He totally made me realize how important openings and closings are.

You can’t go wrong with this book.

Tom Antion

Get 30 Days Of Public Speaking Training For Only $5.00!

Tom Antion: Sensitive Audience Members

If you are planning to do a lively presentation that involves the
audience members, you must be careful of what you say at the
beginning of your speech.

Some audience members would rather have you sit down so they
could be the star on stage, but others dread the thought of even
being noticed while they are sitting in the audience.

Here is a critical phrase you can adapt and say during the
beginning of your presentation to help the sensitive members of
the audience relax and pay attention to your content.

“We’re going to have lots of fun and interaction today, but don’t
worry. You won’t be put on the spot to do anything you don’t want
to do.”

That simple phrase will help all of your audience members enjoy
your presentation without anxiety.

Get A Full 30 Days Of Public Speaking Training For Only $5.00!

FrontPage is being replaced by Microsoft Expression Web, a professional Web authoring tool with features that help you design, develop, and maintain exceptional standards-based Web sites.

Expression Web’s interface is similar to FrontPage, making it easier for FrontPage users to transition to Expression Web, but Expression Web comes with many new, different tools–and the ability to customize the interface layout–to help Web designers and developers work more efficiently.

FrontPage users who are interested in bringing their Web sites to higher levels of sophistication and standards compliancy will find Expression Web an invaluable tool for developing Web sites.

Here is the link to the 51 page document (opens in Word):