You can be a lousy presenter and still be great. By lousy, I mean
that technically you do everything wrong. You look terrible. Your
grammar and diction stink and you might have dandruff. Do not
think for a moment that I want you to be these terrible things.
In fact, I sell videos teaching you NOT to be pitiful technically
when you present. What I want you to see is the bigger picture.

If you give really great information that is targeted to the
needs of the audience, and you do the things that build rapport,
you can still hit a home run. Again, do not think I am not giving
you an excuse to forget about getting better technically as a
speaker. I am just saying that if your information is lousy it
does not make much difference how smooth you are as a presenter.
Yes, there are some people that slide by because they are
entertaining, but substance and helping people come first. Think,
immediately usable information. Yes, they may need a long term
plan, but if you give people something usable and and action plan
that they can get excited about you will have done half your job.

Half my job? . . . Yes, the other half is to build rapport with
the attendees. This does not necessarily mean that they like you.
This means you have done what is necessary to make sure they
trust in what you have to say and they feel you care about them.

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Tom Antion: Storytelling Tips

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FriendFeed is a great way to share articles, videos, status updates and a ton of other important information with collegues and prospects. If you haven’t seen it yet, it is a bit like the Home Page updates on Facebook that you see when you login. Everyone that you subscribe to will see all of the recent activity you have done on any of 56 services that you work with.

When you send a Tweet, bookmark a site on Digg, upload a YouTube video, post a blog, or join a group on LinkedIn your subscribers will be notified in a feed stream in real time that has a link straight to the source. You can watch videos right in the FriendFeed stream and click out to blog posts. It is especially helpful in getting your bookmarks on Digg, Reddit and Delicious seen and voted on.

In one click, you can add all of your Facebook friends that have a FriendFeed account to subscribe to yours. I grabbed up 1300 followers from Tom’s Facebook friends in 5 minutes. Now, no matter what site I update for him, the FriendFeed updates automatically and all 1300 followers are notified. Used in conjunction with, you can use Ping to update all of your social sites at once, then the updates feed from each of those sites to your FriendFeed account. You can get a lot of views in short order of tons of your social marketing. Plus, you get to stay in touch with thousands of others from your FriendFeed home page.

Learn more great ways to network!

Tom Antion: Facebook Pages

You can use Facebook to promote your business, band or products using what they call a “fan page.”  Your normal personal profile is not the proper place to heavily promote your business, in fact using a brand name for your personal profile name or uploading a logo for your profile picture can get your account banned. You can leave plenty of info about your business and website links in your “info” section of your profile, but fan pages are the best way to tell the world about your business.

When you first go to the Facebook login page, below the login box in the right hand section of the page is a link to “create a page.” This is where you can create your fan page. It will ask you to pick a topic such as a band, celebrity or business. The fan page sets up just like your profile. All you have to do is fill in the information. Be sure to include lots of images, videos and clickable links to the fan page to promote your business.

Learn more about how to use Facebook to promote your business!

Tom Antion: Time To Start Tweeting!

Using the new networking site called “Twitter” can be helpful in keeping your clients, prospects and friends in touch with your new business ideas. It’s free, simple and a very powerful tool to drive visitors to web pages, new articles, fresh blog posts and video releases.

Using Twitter is easy. After signing up, the site prompts you to enter a short 140 character ‘blog’ that asks the question: “what are you doing?” You can then send short announcements (called ‘tweets’) about any news you have to share. Not limited to personal news, you can write about:

* new blog posts
* new article submissions
* upcoming product launches
* seminar announcements
* marketing insights
* observations about articles or books you have read
* website updates
* and absolutely anything under the sun!

While Twitter is used mainly for friends and clients to keep each other updated about the progress of their day, savvy marketers will use the ‘tweets’ to inform their followers about all the above mentioned topics and more. The best part is that you can place clickable links in your ‘tweets’ that followers can click on to go to any site or page that you want them to. Because of the 140 character limit, ‘tweets’ need to be short, creative and long URL’s can be shortened with the help of

To add followers you simply follow someone else’s ‘tweets’ and they will in turn follow you. ‘Tweets’ are posted immediately for all of your followers to read in a “top-to-bottom” scrolling page that can be easily added to your browser or desktop. Twitter has many great applications such as instantly adding your ‘tweets’ to all of your social networking (facebook, squidoo, myspace, etc) automatically from your Twitter homepage.

This is a great way to share information, services and products to a variety of clients, prospects, friends and the curious. There is no limit to how many ‘tweets’ you can post in a day and no limit to how many followers you can have. I saw one Twitter user with over 11,000 followers that have instant access to each and every one of his posts. Can you imagine what that could do for your business? It’s time to start ‘tweeting’!