This just in, Facebook announced an “Objective-based ads” tool! Facebook for Business is making it easier for busineses to advertise by announcing the redesign of its ad buying and reporting tool. Facebook spoke to marketers in many different industries and niches to reveal the objectives that they care about. The objectives include:

  • Clicks to Website
  • Website Conversion
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • In-store Offer Claims
  • Event Responses

So now instead of choosing the ad, businesses can choose the objective and Facebook will suggest an appropriate ad- type so marketers can reach their goals. This is a great way for advertisers to create campaigns based on what they want to accomplish.

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Facebook states these objectives are now “the new starting point for buying ads on Facebook.” The ad manager was also updated so marketers can have a simplified way to view how many times their objective was met and the cost. This will alleviate any confusion that marketers had in the past trying to narrow down the important metrics for their campaigns.


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Facebook states, “Global rollout of objective-based buying and reporting, as well as the ability to select placement, has started today and will continue over the next few weeks.” The new options will be available via the AdCreate tool, the Power Editor, and the API.

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