YouTube is a great platform for videos and it can also be a very powerful marketing tool. Video marketing can establish you as an expert in your field and you have a way to share your content to consumers that prefer video.

YouTube is the second largest search engine so you want to make sure your videos reach your target market. Below I outline 3 areas that you should optimize on your YouTube videos. You worked hard on your videos now it is time to share them and get the most views. The optimizing steps below assume you already know how to upload your video to YouTube.

Optimizing YouTube Metatags:


This area is really important this is the headline of your video. When the search engines are searching for a term or keyword the title will be the first thing that the spiders on the Internet will read. Place your keywords in the beginning to make it easier to rank. The title should accurately represent the content in the video and not try to trick consumers with misleading titles to get more views. Make the title interesting and something that your target market would click through to watch. If possible use “Review” or “How to” in the title because they are popular search terms when consumers are searching YouTube.


Should represent and summarize the entire video. You should also include the keywords that you used in the title. It is not a good idea to stuff the description with keywords you may get more traffic but if they are not looking for what you are offering they will close out of the video. Your description should also include a link to your channel page, a subscription link, link to your website, and a link to your social media.


Tags also help with your video optimization. The first tag should be your primary keyword that you used in the title. The tags you decide to use should thoroughly and accurately describe the video content. You should use between 6 and 12 different keyword phrases or words as a tag.

This is just a quick overview of the metatags in YouTube that need to be optimized to get more views and traffic to your site.
Our video guy here at IMTCVA, Marc Bullard has a great YouTube channel that describes in more detail the process of optimizing your YouTube videos any anything else you want to know about YouTube for your business. Visit his current video on Uploading and Optimizing Videos on YouTube.

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