I ran across two really awesome training tools and I put them
into use immediately for fun and profit. I’m taking about
moving screen capture devices. One is called Lotus Screen
Cam which I’ll save for another day and the other is called
Camtasia http://www.techsmith.com

I decided I was going to create a few videos (I’m talking
computer screen videos here) of the types of things I do on
my website and with this Ezine and with the search engines etc.
I downloaded the free 30 day trial version of Camtasia and
started making videos of what was appearing on my computer
screen. I was also doing narration into a microphone and the
entire thing was being recorded. This only took me a few
minutes to get going. I recorded about 30 seconds and then
decided to see how large the file was because I heard that
file sizes can get out of hand with audio and video.  I had
used up 5 MEGABYTES IN 30 SECONDS  This was way too much to
be reasonable so I called up Techsmith and spoke to a very
competent gentlemen in tech support named Mark Brembeck. Mark
showed me a few tweaks to the system and we got the file sizes
down to a very reasonable 1 Megabyte per minute.

You do have to jump thru a few small hoops and download their
compression technology, but that was no big deal. You have to
download and install the player for Lotus Screen Cam (their
competitor) too.

So what does this have to do with marketing? You can easily
make CDs and videos that lead someone on a narrated tour of
your website. You can make salable products and you can get
your training message across much easier than trying to tell
people where to click. You can actually show them in the form
of a video.

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