If you manage a Facebook page, Facebook announced that they updated its Page Terms to make it easier for managers and administrators to run promotions on their timeline.

In the past businesses had to rely on third party apps for their contests and  entrants had to give “permission” to let a third party app access their profile which turned a lot of users off. Now they can choose to administer the promotions directly on their Timelines. For example businesses can now:

  • Collect entries by having users post on the page or comment/like a page post.
  • Collect entries by having users message the page.
  • Utilize likes as a voting mechanism.

    (Source: Facebook for Business Blog)

    The changes do not affect personal profiles and they still don’t allow promotions or contests. The update also address tagging, “Our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in,” according to the Facebook for Business Blog.

    The is great news for business owners because:

    • You can get more engagement and participation directly on your wall with likes and comments
    • You can advertise your promotion by using a Facebook ads and reach a larger audience
    • Easier for small business to build awareness

    If you are looking to run a more complex promotion to collect names and email addresses you will still need to use a third party app for your tabs. Overall with all the changes Facebook wants marketer to focus on creating engaging content for their audience.

    How do you plan to use the changes to Facebook promotions to build brand awareness for your business?

    You can read the downloadable PDF on the changes here.

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