Marketing is the difference between a successful business and one that fails. Marketing is how you find, attract, and connect with your target market. Video is a fast growing segment in digital advertising. Many consumers prefer video because our brains are wired for motion and we like to be entertained. You should use video to:

  • answer frequently asked questions.
  • give behind the scenes look of business
  • welcome visitors to website
  • highlight a new product or service
  • how to’s
  • repurpose a blog post


Video marketing is a great way to engage and connect with your target market here are some tips to consider for your next video:

1. Produce professional quality videos:

iPads and iPhones create great video with some practice you will be able to create quick how to videos for your website or blog posts. You do not need to hire a producer or a Hollywood set to shoot great video.

2. Tell a story:

To engage your target market you should tell a story that is both informative and shows your personality. You want your viewers to remember you and what you have to offer. Take some time and think about your target market. What can you teach them? What’s new in the industry? This is a great way to showcase your knowledge and position yourself as an expert in your field.

3. Build credibility and trust:

Consumers love seeing the face behind the brand. Showing of your knowledge via video is a great way to connect with your best customer.

4. Include your URL in your video

Gain exposure for your brand by including your URL as text inside the video

5. Always include a Call to Action

Ask your viewers to take some action at the end of your video. Depending on the purpose of the video ask viewer to sign up for email list, leave a comment, like page, or visit your page.

If you want to get a hands on approach and reveal the professional video techniques I use, I am inviting you to visit me on one of my upcoming VIP video days. Click here to get more information.

You can also view my webinar with Mike Stewart where he teaches us, How to Create Great Video with Your iPad or iPhone.  Mike Stewart is a master at showing you the absolute easiest way to get high quality videos off your iPad and iPhone. Visit my webinar replays here and in the middle of the page you will see 






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